Most CEOs are already paying a 15–25% EBITDA penalty. It’s not in your P&L. It’s in your meetings.

Decisions disappear. Context gets fragmented. Follow-ups break. And the same conversations get repeated across teams, burning time and margin you’ve already paid for. What looks like “normal operations” is actually silent leakage—across sales, delivery, and customer retention.

The deeper cost isn’t just inefficiency. It’s structural. When intelligence lives in people instead of systems, you create key person risk, slower execution, and a business that becomes harder to scale, harder to transfer, and discounted at exit.

Artem Koren, co-founder of Sembly, built directly inside this problem—where institutional knowledge compounds into advantage or disappears into noise.

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