On this week's episode, we deep dive into what makes people tick, click and add to cart with E-Commerce Specialist Lily Hargreaves. She shares how E-Commerce in 2022 is so much more than just managing a website with a shop - it's about forecasting, creating a seamless customer experience, testing (always testing) and getting into the mind of your target customer. We talk through how social media and influencer marketing has made a mark on the future of E-Commerce and why you should prioritise meaningful email communication.

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