Media Intelligence

15/ Apr 1: Monkey Measurements


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Kate and Brian talk about the proposed Nielsen sale and why everyone should expect to pay more for better research. Kate quizzes Brian on the latest Y Combinator class as a preview of advertisers to come, and Brian interviews Ari Paparo on the morality of ad tech tracking and digital advertising.

Related links: 

  • Washington Post: Facebook paid GOP firm to malign TikTok  
  • Y Combinator Companies
  • Ari Paparo on Twitter
  • Nielsen Enters into Agreement to be Acquired by Evergreen- and Brookfield-Led Consortium for $16 Billion
  • Music credit: Joseph McDade

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