Fortt Knox

15 - Bayard Winthrop, American Giant founder: Clothes Made in the U.S.A.


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Bayard Winthrop got his inspiration from Silicon Valley. If we could put a touch-screen computer in the palm of everyone's hand, why couldn't we actually make the next great American clothing brand … in America?

So five years ago, Winthrop shipped his first American Giant sweatshirt, made in the U.S.A. from domestic cotton. Now he's producing thousands of shirts, sweatshirts, jackets, and sweatpants for men and women every month. And it's not all lounge gear: he's just introduced the brand's first cotton dress.
This is Fortt Knox, rich ideas and powerful people. I'm Jon Fortt. This is a weekly podcast bringing you the highest achievers from business, entertainment, philanthropy, and sport. I'm going to learn how the very best climbed to the top, and take notes to help you up the mountain. If that sounds good to you, make this a habit: subscribe on Apple's Podcast app or Google Play. And once you've done that, tell a friend — these talks are definitely conversation starters.
There's lots of talk about bringing manufacturing jobs back to America these days. American Giant is actually doing it, and doing it the hard way. The company owns its factories in North Carolina where Winthrop says he employs hundreds of workers sewing clothes.

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