Banking on Digital Growth

15) #ByTheBook: Why Banking On Digital Growth Is a Manifesto


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Since my book came out, I keep hearing the same question.

Why call it a manifesto?

A manifesto is a public declaration of intent… 

And I intend to transform financial brands’ strategic marketing everywhere. 

In this episode, I explain:

-Why I chose to call my book a “manifesto”

-The 3 people I wanted to help most

-The 12 proclamations to guide your digital growth journey

You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.


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Banking on Digital GrowthBy James Robert Lay

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