Charlie Rowing, social media consultant, sports presenter and creator, joins the Sports Content Gameplan this week. Host Isac Solinaw and Charlie discuss his path into sports content, from early digital marketing roles to moving to Turin to work at Juventus. Charlie explains how social media strategy evolved at major clubs, how a small team handled intense season-long demands, and how Juventus balanced local identity with global appeal while transforming into an international lifestyle brand. He shares key moments in his career, and shares his return to the UK to freelance with clients like DAZN, and discusses shifting to on-camera, essential skills, and his top tips for managing a global brand on social media. 

Content talked about in this episode:

00:00 Welcome to Gameplan

01:09 Quickfire Favorites

02:36 Landing Juventus Role

03:53 Juve Brand Shift

05:58 Small Team Big Pressure

07:04 Season Grind

08:25 Local vs Global Fans

10:09 Ronaldo Effect

12:10 Viral Barca Tweet

13:55 Pandemic Content Ideas

15:43 Del Piero Homecoming

17:32 Handling Expectations

18:25 Life After Juventus

19:46 On Camera Transition

22:36 Top Social Media Tips

26:24 Detail and Pet Peeves

28:19 Future Goals and Sports

31:12 Where Sports Content Goes

32:07 Advice for New Creators

33:45 Closing and Guest Pick