In this episode of the Sports Content Gameplan, host Isac Solinaw is joined by Teila Washington, Director of Digital & Social Media at SFA Athletics. 

We talk about all the fun & challenging parts of working in college athletics (and handling 18 different sports, with different voices), her content inspirations, her day-to-day workload and tools she uses to create daily, how social media impacts recruiting and the athletes' increased awareness and personal brands + much more.

In the fourth installment of the Gameplan Breakdown solo episodes, host Isac Solinaw breaks down being back on the sidelines with the Swedish National Team for the FIBA World Cup Qualifiers. This episode reflects on returning on site for the first time since 2022 after years of remote work managing social channels. 

Isac describes how the sports content landscape has evolved from a one-person communications role to a full crew of photographers and videographers, shares lessons from covering two key games for Sweden, and explores his biggest takeaways for social media success from a career of covering basketball from the sidelines.

00:00 Back at Hovet

01:38 What This Series Is

02:11 Returning to Nationals

03:46 Content Roles Evolved

05:15 Home vs Away Workflow

06:32 Preparation Is Key

09:33 Post Near Live

11:10 The Live Event Grind

12:36 People and Relationships

15:12 Best Moments Off Court

17:58 Key Takeaways and Wrap

Alex Kopilow, sports marketing expert and founder of Sponcon Sports, joins The Sports Content Gameplan to explain why sponsored content succeeds or fails based on content quality, not sponsorship - and shares his “fan first, value, fun” framework. 

He highlights teams and creators he studies (including the Eagles on YouTube) and breaks down why sports organizations still separate content and revenue, arguing for cross-department collaboration and dedicated digital partnership roles. Kopilow outlines how to value and price digital inventory using reach, engagement, and opportunity cost, warns against selling undefined “post banks,” and recommends building a detailed digital inventory menu, improving measurement, and contextual reporting tied to partner goals. 

He shares strong partnership examples (Aston Martin x TikTok, Penguins x Dick’s, Epic Games and Raising Cane’s championship moments) plus trends like creators in sports marketing, athletes monetizing formats, YouTube strategy, and first-party data.

This week on the Sports Content Gameplan, I'm joined by Samu Gabor, YouTube consultant for the Golden State Warriors, filmmaker - and that's just the start!

Samu has built one of the most respected names in NBA content — scaling GOAT to hundreds of thousands of subscribers, tens of millions of views — and now helps sports teams and leagues unlock their YouTube potential.

We talked about his filmmaking roots, the power of repeatable show formats, working with NBA teams, the Luka Dončić video that blew up 6 months after it was posted + much more.

In this episode of The Sports Content Gameplan, host Isac Solinaw is joined by LJ Rader, creator and curator behind the famous & viral social media account Art But Make It Sports.  

They discuss how the project began back in 2019, what makes great content online, and how his passion for art and sports made him combine the two in this unique way - without using AI.

LJ describes the artistic parallels between elite athletes and artists, his frustrations with missing photographer attribution, and how his new book emerged through repeated encouragement.

Daniel Smith joins the Sports Content Gameplan podcast to discuss his career in sports communications and content, including 11 years at World Sailing covering five Olympic and Paralympic Games, to working at Motorsport UK and founding his agency, Born 23. 

He explains how social media evolved inside an international federation, why strategy matters before posting, and how to work creatively within Olympic content restrictions.

Daniel contrasts vanity metrics with business outcomes like ticket sales, participation and first-party data, and shares what works in motorsport content - and offers his three tips for starting your own business in the sports creative field. 

In the third installment of the Gameplan Breakdown solo episodes, host Isac Solinaw breaks down his trip to Denver for the Gondola Sports Summit 2026. He shares why he went, the welcoming, collaborative vibe among 550+ attendees, and highlights from two days of panels and workshops across production/design and social/marketing tracks at the Denver Art Museum, plus a Rockies game meetup. 

Favorite sessions included Art But Make It Sports with LJ Rader, “Your Sponsored Content Is Trash - Here’s How To Fix It” with David Brickley and Alex Kopilow, and a candid panel with Rory Kramer, Jake Pates, and Garrett Augustus on identity, setbacks, and creativity. He also notes workshops with Judah Huffman and Gen Kimura, insights on the attention economy and “people connect with people,” and ends with his broader Denver experiences and plans to return in 2027.

00:00 Summit Breakdown Intro

01:04 Why I Went to Denver

02:28 Goals and Expectations

04:39 Meeting Jared Beforehand

05:17 Venue and Rockies Meetup

06:24 Summit Format and Vibe

11:16 Day One Favorite Panels

16:04 Creative Mindset Takeaways

19:39 Day Two Workshops Highlights

21:22 Big Ideas and Keynotes

23:20 Exploring Denver and NHL Game

24:52 Thanks and Final Thoughts

Charlie Rowing, social media consultant, sports presenter and creator, joins the Sports Content Gameplan this week. Host Isac Solinaw and Charlie discuss his path into sports content, from early digital marketing roles to moving to Turin to work at Juventus. Charlie explains how social media strategy evolved at major clubs, how a small team handled intense season-long demands, and how Juventus balanced local identity with global appeal while transforming into an international lifestyle brand. He shares key moments in his career, and shares his return to the UK to freelance with clients like DAZN, and discusses shifting to on-camera, essential skills, and his top tips for managing a global brand on social media. 

Content talked about in this episode:

00:00 Welcome to Gameplan

01:09 Quickfire Favorites

02:36 Landing Juventus Role

03:53 Juve Brand Shift

05:58 Small Team Big Pressure

07:04 Season Grind

08:25 Local vs Global Fans

10:09 Ronaldo Effect

12:10 Viral Barca Tweet

13:55 Pandemic Content Ideas

15:43 Del Piero Homecoming

17:32 Handling Expectations

18:25 Life After Juventus

19:46 On Camera Transition

22:36 Top Social Media Tips

26:24 Detail and Pet Peeves

28:19 Future Goals and Sports

31:12 Where Sports Content Goes

32:07 Advice for New Creators

33:45 Closing and Guest Pick

(In Swedish) In this episode of The Sports Content Game Plan, host Isac Solinaw talks with Melinda Bergstrand about how sports communication, content, and marketing are increasingly intertwined, and how Swedish sport is shifting from a sponsorship-only focus toward fan dialogue and broader sports marketing. 

Melinda explains sports marketing as value creation for athletes, clubs, and federations that also drives societal and business impact. We discuss why many clubs lack an active communication strategy due to limited resources, and how involving younger members can help. Melinda offers three tips for athletes building personal brands, with examples like Ezra Frech and Walter Wallberg, and highlights the growth in women’s sports and athlete-generated content.

Mentioned in this episode: 

Ezra Frech: https://www.instagram.com/ezrafrech/

Walter Wallberg: https://www.tiktok.com/@walterwallberg

Johanna Johnson: https://www.youtube.com/@johannajohnsongolf

00:00 Intro

00:49 Quick Question

04:31 Sports Marketing Today

06:15 How Melinda Found Her Niche

10:07 Hybrid Days and Athlete Background

13:59 Strategy and Lack of Resources In Clubs

18:21 Project Work With Swedish Football Federation

23:02 Communication on Club Level

25:17 Athletes and Personal Brand

29:25 Three Plays For Athletes To Start Create

46:46 The Future of Sports Marketing

50:17 Kreaturs, Authenticity and Ending

In this episode of the Sports Content Gameplan, host Isac Solinaw talks with Esteban Gonzalez, digital content senior manager for FIBA 3x3, about building a global content strategy for a fast, constant-action sport.

Esteban shares his path from early sports writing to joining FIBA 3x3 in 2015, helping grow it to over 10 million followers and managing content operations across 150+ events annually.

They discuss how 3x3’s speed shapes storytelling, the need to be creative and different to stop the scroll, and how tools like real-time clipping and automation help scale distribution while protecting brand authenticity. Esteban highlights experimentation, player-led content to build stars, “posted is better than perfect,” maximizing Olympic momentums, and using AI for localization, reporting, and workflow support while avoiding inauthentic trends.

00:00 Show Intro

00:55 Meet Esteban

01:26 Quickfire Social Habits

05:26 Career Origin Story

07:39 Biggest Career Moments

11:20 Why 3x3 Works Online

15:46 From Creator to Manager

19:39 Scaling Global Content

21:16 Encouraging Experimentation

27:02 Three Content Principles

28:33 Players As Influencers

30:49 Beyond Metrics Legacy

35:23 Staying Ahead Of Trends

37:03 AI In The Workflow

40:57 Trends To Watch

44:28 Advice For Creators

46:45 Podcast Guest Pick