She Started It

1.5 Claudia Batten - What It Means to Live a Squiggly Life


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Claudia has achieved global success. She left her promising career as a young lawyer at Russel Mcveigh to move to New York in 2002. She had ambitions to combine her love of technology, marketing and make up. While that didn’t go exactly to plan her optimism and work ethic opened up many more opportunities. She went on to found and exit two startups. The first being Massive, a gaming ad network which was sold to Microsoft in 2006. Then Victors & Spoils which pioneered crowdsourcing in an advertising agency. Havas acquired a majority stake in the agency in 2012.

Claudia returned to New Zealand in 2021, she now contributes her global knowledge and experience as a board director for Air NZ and Vista Group and as Chair of Serko.


In this episode she shares on:


- Trusting your intuition and jumping into the unknown, lessons learnt from her business ventures and successful career moves. - What it means to live a squiggly life. 

- Her experience moving to New York as a young lawyer and how she had to unlock her inner strength to make it work.

- Unlocking her inner strength to succeed when moving to New York as a young lawyer

 - Authentically building your network and relationships and the benefits that come from having female power circles.

 - How she sets goals and measures what matters in her life and career. 

- Practical advice for just getting started on your business ideas, big dreams and goals. 

- Encouragement on being your authentic-self and how she carries this with her as a super-power in the board room. 


Booksreferenced: https://www.mightyape.co.nz/product/measure-what-matters/27567130?gad_source=1&gclid=CjwKCAiAk9itBhASEiwA1my_69cHMxaegfo5UkgBdDhi-xUdbhEfoIhGyN_8vZtxty8rvBtz5hFSdRoCefUQAvD_BwE
https://www.goodreads.com/en/book/show/17134189


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She Started ItBy Elise O'Halloran and Steph Benseman


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