Curiosity, exclusivity, brevity, and promise. These are the four nouns Eddie Shleyner keeps top of mind whenever he writes a subject line. As the founder of VeryGoodCopy.com - a copywriting blog and newsletter boasting some 31,000 subscribers - it's safe to say that Eddie knows a thing or two about how to write a hook that will start a conversation.

This episode of Conversation Starters focuses on the importance of a good hook. Because whether it's the opening line of a movie, the first sentence in a book, or the first message from a chatbot, those first few words are critical to determining how long your audience engages with your brand.

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You can connect with Sammi, Eddie, and the Drift Podcast Network on Twitter @sammireinstein, @VeryGoodCopy, and @DriftPodcasts.