Episode 15 of The Small Business Marketing Report podcast is the first of a two part discussion about Google Analytics.

Google Analytics is a free web site statistics package that most businesses have attcached to their website, but don't use. And it is understandable why, as when you first open Google Analytics there is so much information to digest.

In this episode Sean and Robert pick out the key elements and provide advise on what you should focus your attention on to enable your business to become data driven.