The Click & Convert Podcast

Nathan Hirsch has over 10+ years of experience building businesses as an entrepreneur. Along with his business partner Connor Gillivan, Nathan built his first eCommerce business to $25 million in total sales using virtual assistants. 

Then, they scaled and sold their second company, FreeeUp which featured on the show in 2019, with a 100% remote team of virtual assistants. 

They have been recognised on 250+ podcasts such as Entrepreneur on Fire and were on the Entrepreneur 360 List for two years in a row commending them as one of the best entrepreneurial companies in America. 

At their core, they are systems entrepreneurs always looking for new ways to automate and outsource to virtual assistants and talented professionals. Nathan is here today to talk about his latest project Outsource School.

Sean and Nathan discuss a range of topics, covering Nathan's new venture Outsource School.

Outsource School Links:

Facebook

LinkedIn

Twitter

OutsourceSchool Website

Email: [email protected] and [email protected]

Today’s Click and Convert podcast guest is Magda Houalla, Director of Marketing Strategy at AspireIQ. As a leader in the influencer marketing space, Magda helps brands across all industries start and expand their campaigns to meet, and exceed, their own specific goals. Magda’s client list includes the likes of Zevia, Freshly, Bed, Bath & Beyond, LL Bean and Walmart.

In this episode, Magda shares her expertise in influencer marketing, discussing a range of topics with Sean, including:

• When Magda became interested in influencer marketing and how she progressed her career to get to where she is today
• The size of businesses that Magda works with primarily
• What influencer marketing is and how a campaign might differ from a product endorsement
• How to find the right influencer to fit your brand and how different brands could leverage influencer marketing
• How influencer marketing for different budgets
• The different timescales for influencer marketing campaigns and how this will vary between brands
• How influencer marketing can work with a range of different demographics
• How Magda and her team help brands manage their expectations with ROI on these campaigns
• How the evolution of social media platforms allows brands to access different audiences with influencer marketing

Want to learn more about influencer marketing? You’ll find lots of resources at aspireiq.com/click-convert.

**Note: This is a special video episode hosted by our Sales Manager Charles Holland from his online MeetUp- Hack Your Sales Funnel** You can find out more at: hackyoursalesfunnel.com Want to know how one marketer generated over 600 high-value leads in 9 months on LinkedIn through content marketing? We’ve got you covered! Our guest speaker – Chris Branch of Seed To Branch (https://seedtobranch.com/) from our first Online “Hacking Your Sales” Webinar. Chris is doing AMAZING things with Content Marketing on LinkedIn with his own brand and for his clients. Here are just a few of his accomplishments in the last 9 months: - 0-20k LinkedIn followers (company page) - 10-39k LinkedIn followers (personal page) - 600+ leads generated for his own business - The average value of a lead is £3.5k a month If that wasn’t enough, just check out his own business stats for March of this year: - 4.1 Million post impressions in 30 days - 120 leads over this period (90% inbound) (10% referral) (0% outbound) We’re going to run through exactly how he’s grown his personal and company pages, his secret hacks for explosive growth, and how to turn engagement into qualified leads.

On today’s show, Sean speaks with Chris Shipferling, Managing Partner at Global Wired Advisors, where he is the first point of contact for clients looking to sell their online business. For the past seven years, Chris has focused exclusively on high-level consulting for multi-million-dollar omnichannel, digitally native and Amazon-based private label and reseller brands. Chris and his partners use their 70+ years of combined investment banking experience to provide a superior level of service that was previously unavailable in the lower middle market.

But it’s not just expertise and experience to offer comprehensive financial advice. Each member of the Global Wired team has also owned, operated and sold multiple digitally native and Amazon-based businesses, meaning they are uniquely qualified to guide client companies through each step of the complex sale process.

Chris enjoys working closely with entrepreneurs and small business owners throughout the transaction process. Getting to know clients on an individual level means that Global Wired Advisors can better assist them in realising their goals to achieve the best possible sale outcome.

Sean and Christ cover a number of topics, including:

• What Chris did before Global Wired Advisors and how he got involved in this sector
• The types of business that Global Wired Advisors works with
• How long a business would typically be trading, and which factors they should consider before selling
• How it can be difficult for service-based business to sell, given the heavy reliance on the founder
• The general process for determining the value of a business, though this will vary between businesses
• How building a business with the intention of selling can actually be beneficial
• How business owners know it might be time to consider selling
• The types of potential buyers for these businesses
• How people know they can trust an agency to help sell their business

You can find out more about what Chris and his team do by visiting the Global Wired Advisors website, where you will find white papers and blog posts that explain their services. You can also input your business data into their valuation tool to get an estimate of your business value.

If you’d like more customised data about how Global Wired Advisors might help you, you can also schedule a free consultation with Chris. 

Or contact Chris on Facebook.

Check out the Marathon des Sables Podcast, where Sean interviews MdS participants in the run-up to the big event- 250km through the Sahara Desert over six days- in April 2020.

As always if you have any questions you can get in touch via Twitter @SeanClark.

Subscribe to this podcast via iTunes, Stitcher and now on Spotify. If you liked it we’d be grateful if you could leave a review.

This is a special episode of the Click and Convert podcast as Sean takes part in a roundtable discussion on the Search with Candour podcast.

Sean is joined by Mark Williams-Cook and Rob Lewis of Candour as well as Michael Curtis from Further to discuss PPC and SEO. They cover recent updates and what the future holds for both paid and organic search.

Topics covered in this episode include:

• Voice Search
• AI’s impact on search
• SEO & PPC Management in the future
• The teams predictions for 2020 & beyond

On this week’s show, Sean speaks to Traci Reuter, founder and CEO of Divine Social. Traci has a gift for looking at any business’ vision, mission and message and mapping out the right strategy for them.She’s passionate about helping businesses grow using authentic and meaningful social advertising. With 25 years of experience, it’s safe to say that Traci knows her stuff when it comes to high-level marketing strategy. She shares her expertise as co-host of Social Media Marketing Happy Hour podcast, and as a contributing author in the bestselling The Ultimate Guide to Facebook Advertising (3rd edition).

Today, Traci shares her expertise as a guest on this podcast, offering up some of her greatest secrets behind mapping out a powerful social advertising strategy. She and Sean discuss a number of topics, including:

• How Divine Social came about
• They key foundations for any business when starting a new campaign and how research is the most important step of any campaign
• The suitability of different platforms, such as Facebook or Instagram, for different clients. Traci also gives us an insight into which she prefers
• Traci’s current approach to audience creation and how much she targets
• Divine Social’s preferred creative approach for effective ads, but how they adapt for clients
• How Divine Social approaches testing
• The most common mistakes in social advertising campaigns
• Tips on estimating and setting budgets
• How to keep up with ever-changing platforms and ensure that strategy fits with their abilities

Want to find out more?

Divine Social has a landing page especially for Click and Convert listeners, packed with resources to support with the topics discussed in this episode. 

Or contact Traci on Facebook & Twitter. 

Check out the Marathon des Sables Podcast, where Sean interviews MdS participants in the run-up to the big event- 250km through the Sahara Desert over six days- in April 2020.

As always if you have any questions you can get in touch via Twitter @SeanClark.

Subscribe to this podcast via iTunes, Stitcher and now on Spotify. If you liked it we’d be grateful if you could leave a review.

On this week’s episode, Sean speaks to Adam Lundquist. Harvard-educated, this former radio shock jock became is responsible for one of the first viral YouTube videos, when he uploaded one of his interviews in the platform’s early days. This viral video sparked Adam’s interest in the power of the internet and internet marketing. Now an agency owner, Adam has featured in a range of traditional media, such as VH1, MTV, and The Best Damn Sports Show. However, he’s also translated his knowledge into new media, featuring as a published author in Search Engine Journal, PPC Hero and Wordstream, to name just a few. 

Adam’s digital marketing agency, Nerds Do it Better delivers paid search campaigns, making use of advanced statistical analysis from Harvard. This allows Adam and his team to remove inefficiencies and generate a consistent flow of customers in a cost-effective way.

Sean and Adam discuss a number of topics, including:

• Adam’s journey from radio shock jock to YouTube
• How Adam became interested in statistical analysis and the essence of the advanced statistical analysis that Adam looked at during his Harvard studies. Adam also explains the decision behind the launch of Nerds Do it Better
• How to give potential customers the confidence that you can help them, and the importance of picking up the phone
• How Adam advises measuring the spectrum of the whole marketing campaign
• Human-generated vs automated ads - the benefits of each and how each has its place
• The importance of ad copy, and tips for writing it
• Tips on generating calls from ads, rather than just a click and how these other leads can be more difficult to track and test individually
• The perks of PPC advertising over SEO

Want to know more? Get in touch!

Chat with the both at nerdsdoitbetter.com

Contact Adam on LinkedIn and Twitter 

Keep an eye out for Adam on other podcasts and articles!

Resources Adam mentioned:

The E-Myth - Michael Gerber

Moneyball - Michael Lewis

Check out the Marathon des Sables Podcast, where Sean interviews MdS participants in the run-up to the big event- 250km through the Sahara Desert over six days- in April 2020.

Joshua Ramsey, fractional CMO and digital marketing executive. He owns a digital marketing agency and works with companies to assist them in mapping out a more robust marketing strategy to dominate the marketplace. With nearly thirty years of digital marketing experience, Josh is also a Google Partner.

On top of this, Josh hosts his own radio show and, when he’s not doing that, he’s travelling around the country to teach his marketing strategies and methods that have proven so successful over the years. As if that wasn’t enough, Josh has also masterminded, coded and has marketing and sales programs. Over the past ten years he’s built a CRM, programs for Operations Management and Website Auditing, as well as the world’s largest library of SEO descriptions. 

Today, he’s here to share his expertise and talk about the release of his new book, The SEO Gimmick. Sean and Josh cover a range of topics including:

• What fractional CMO is exactly
• Where to start with building an effective website
• The limitations of using simple, self-build website platforms
• Marketing priorities for companies, and where SEO and paid advertising sit in this list of priorities
• The importance of setting goals, and ensuring that these are realistic in line with your company. These goals apply to all areas of your business type and size.
• Judging the value of an agency for your business and how to choose the right agency for you
• Balancing a finite budget
• The value of a good website
• How valuable a CRM is in boosting conversions and how offline marketing campaigns can be as effective as their online counterparts

Josh also talks about what you can expect from his book, and how it will help businesses avoid being ripped off. The book is available to download from Joshua’s website- though listeners of the Click and Convert podcast can get a hard copy of the book if they contact him directly and mention the show.

Got a specific question for Josh? You can contact Strategic Point Marketing, or get in touch via:

Text: 972-832-2487

Facebook: facebook.com/JRcmo/

LinkedIn: linkedin.com/in/joshuaramsey/

Check out the Marathon des Sables Podcast, where Sean interviews MdS participants in the run-up to the big event- 250km through the Sahara Desert over six days- in April 2020.

As always if you have any questions you can get in touch via Twitter @SeanClark.

Subscribe to this podcast via iTunes, Stitcher and now on Spotify. If you liked it we’d be grateful if you could leave a review.

On this week’s Click and Convert podcast, Sean speaks to Rick Cesari ahead of the release of his new book Video Persuasion. Rick has helped major brands, from GoPro to George Foreman build billion-dollar brands through brand response advertising and strategic video marketing. His new book puts the proven marketing techniques of big brands into the hands of small business owners, entrepreneurs, inventors and Amazon sellers, to name just a few examples.

This week, Rick brings his expertise as bestselling author, speaker, consultant and marketing & brand strategy guru. He shares his advice on video marketing best practices for influencing customers and building a brand. Sean and Rick cover a range of topics, including:

• The role that video now plays in impacting a buyer’s decision-making process
• How technology has made it easier to produce high-quality video marketing content in-house
• Lighting and audio quality as the two most important elements of successful video content- you don’t need expensive equipment, you can even use your smartphone
• The three main types of video that buyers respond to: tutorial, demonstration, customer testimonial - Rick has tutorials for creating this on his website
• How important testimonials can be to the success of your business, as well as how to ask for testimonials
• Creating compelling, interesting content for services that aren’t tangible, avoiding a standard talking-head video
• How vital the pre-production stage of video creation is
• Three simple ways to hook people into your video
• How to choose a third-party for video production and ensure that their skill set fits your needs
• The difference between video content for direct response and video content for brand building

Want to find out more?Video Persuasion is available on Amazon from October 15th. However, you can get a copy of his report, The Top 3 Most Effective Types of Video Content, in the meantime. Rick will send notifications about the book’s release to those who sign up.Keep an eye out for the book on Rick’s website- making a purchase via this page will enter you into a competition in which you could visit the set of Rick’s upcoming George Foreman commercial.

Twitter - @RickCesariDRTV 

Facebook- @rickcesaridrtv

Youtube- Rick Cesari

Check out the Marathon des Sables Podcast, where Sean interviews MdS participants in the run-up to the big event- 250km through the Sahara Desert over six days- in April 2020.

As always if you have any questions you can get in touch via Twitter @SeanClark.

Subscribe to this podcast via iTunes, Stitcher and now on Spotify. If you liked it we’d be grateful if you could leave a review.

Alex Debecker is co-founder and CMO of ubisend, an AI company that helps businesses solve challenges with conversational software (aka ‘chatbots’). He moved to the UK in 2016, after having built and sold a marketing agency in Belgium

Over the last three years, the company’s client list has seen significant growth, with clients including the likes of Unilever, Google, NHS and Archant. Recognised as thought leaders in their field, ubisend push the boundaries of AI and trailblaze best practices of this nascent chatbot technology.

As CMO, Alex’s role has been pivotal in raising the profile of ubisend and acquiring their impressive client list.

On today’s show, Alex and Sean discuss a range of topics, including:

• A run through of what exactly a chatbot is, what they’re powered by and what they can do
• How the likes of Siri, Alex and Google Home share chatbot qualities
• Situations in which a chatbot is particularly useful  and examples of sectors where they aren’t suitable
• Advancements in chatbot technology and how this might continue to develop
• How chatbots can understand context to maintain longer, more complex conversations
• The ways in which chatbots can learn and evolve
• The necessary resources and time to effectively implement chatbot technology
• How chatbots can be a useful source of information about customers and what analytical data can be extracted
• The integration of chatbots with other third-party solutions, systems and technology to gather even more data. Which of these systems work best with chatbots in different sectors
• Alex’s thoughts on the “creep” factors in a world where chatbot technology is increasingly difficult to distinguish from human interaction and why it’s important that chatbots don’t pretend to be human
• How to weigh up the initial cost of implementation vs. the potential ROI
• The future of chatbots and how it will simplify search for users

Want to find out more about ubisend or chatbot technology in general? Get in touch:Website- ubisend.com

ubisend’s Twitter- @ubisend

Alex’s Twitter- @alexdebecker

Case studies mentioned in the podcast:HR chatbot reduces inbox traffic by 43% 

Sales chatbot generates 30,000+ leads

As always if you have any questions you can get in touch via Twitter @SeanClark.

Subscribe to this podcast via iTunes, Stitcher and now on Spotify. If you like it we’d be grateful if you could leave a review.