In our current podcast series, I interview the owners of 4 very different home organizing businesses and we dive deep into their marketing.
Today’s episode is the third of that series. I interview Grace Niu of Feng Shui Serenity. Grace is one of only nine Accredited Feng Shui Consultants in Australia.
Grace is passionate about practicing authentic feng shui and only seeks learnings from renowned feng shui masters who respect its ancient heritage. She is a seeker for truth and believes to change the world, you must change yourself.
A gifted intuitive, mentor, teacher, speaker, and business coach, Grace created Feng Shui Serenity after following her own intuition to leave a successful 15-year career in media and explore her life purpose.
Grace’s feng shui business grew significantly in 2020, especially as more people were forced to quarantine and spend more time at home. She shares behind-the-scenes of her marketing and how she makes sure that all her efforts stay in alignment with her energetic strengths.
Make sure to visit the show notes for this episode, where I’ve included links to everything we discuss to follow Grace’s marketing.
“Feng Shui Serenity’s purpose is to help people empower themselves to create their own destiny, and in a way, I always say to build their own heaven on earth.” - Grace Niu
Timestamps
3:13: Sense of Serenity: Grace’s approach to feng shui at home.
4:57: COVID-19 was a catalyst to connection when people had energetic epiphanies.
6:50: Slow Down: Self-reflect to move forward, make progress, and attain achievements.
8:18: Specific Serenity Services: Demand transitioned from destiny profiling to feng shui.
11:02: What is destiny profiling? Using Chinese astrology to create a cosmic blueprint.
13:23: Desire and intention to change - when to seek out Grace’s services.
15:00: Ultimate Goal: Knowing thyself is an important part of people’s evolution journey.
20:00: Feeling stuck and unfulfilled? Start looking for what you truly want and desire.
24:11: Breakthrough Moment: It takes others to tell and remind you what you are good at.
26:55: Brand Essence: Use previous skill sets and knowledge for a new growth journey.
30:36: Target Audience: Talk to the right people with the right language, tone, and stories.
33:52: Customer Journey: Set boundaries and pour energy back into business to serve others.
36:02: Sales and Marketing Strategies: Referrals, website, social media, and sharing content.
Episode Links
Grace Niu on LinkedIn: https://www.linkedin.com/in/grace-niu-64148743/