One To Deploy Podcast

15 Hard Truths I Learnt Owning a Boxing Gym

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What does running a boxing gym really teach you? Spoiler: it’s not about the fighters.

In this episode of One To Deploy, I share the biggest lessons I learnt from owning a boxing gym — lessons that apply far beyond the ring.

Here’s what I cover:

  • Why rules and boundaries are essential for both members and staff
  • The surprising balance of people management: simple in theory, tough in practice
  • Why you should hear everyone’s opinion but not act on them all
  • The importance of sharing your vision consistently with your team
  • Why over-communicating beats assuming people understand
  • How “fighters” build the brand but classes pay the bills
  • The brutal reality of watching every dollar and cent when rent eats half your income
  • Why pricing “right” is more powerful than being cheap
  • How marketing only works when you repeat the same message again and again
  • Why events are great for brand but rarely for profit
  • The tough truth about Australian employment laws in fitness
  • Why brand clarity matters more than almost anything else
  • How small presentation changes transform member perception
  • The trap of investing in things you think are important versus what members actually care about
  • A lesson in customer value: why 20-minute PT sessions beat 30-minute ones

    • If you’ve ever thought about opening a gym — or any business — this episode gives you the raw, unfiltered lessons that matter most.

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    One To Deploy PodcastBy Daniel Martin