Google’s new AI Mode is rewriting the rules of search and it’s already live in the US, Canada, India, and even New Zealand. Australia’s next.

In this episode, Daniel breaks down what Google AI Mode actually is, how it compares to ChatGPT, and what it means for your business when there’s no longer a #1 search result only the answers Google chooses to show.

You’ll learn:

• How Google’s AI Mode changes SEO and digital visibility forever
• Why brands with trust, authority and real reviews will dominate
• Four steps to prepare before the rollout hits Australia
• And why traffic might fall but conversions rise

This isn’t another update it’s the biggest search shake-up we’ve seen in years. And if you run a business in Australia, this is your warning shot.

Explore your market insights with KnowYourMarket.ai : the AI engine powering better marketing decisions.
Need help making your brand AI-ready? Visit Aston Digital.

Hosted by Daniel Martin :: One To Deploy Podcast.

Google just changed the game.

Since late September, Google’s been quietly testing a brand-new ad format - grouping all paid listings under a single “Sponsored Results” header. It looks cleaner, feels more natural, and could completely rewrite how users interact with ads.

In this episode of One To Deploy, Daniel Martin breaks down what the test really means for marketers, how it connects to Google’s AI Overviews and conversational search, and why it could change click-through rates, ad competition, and your whole paid search strategy.

In this episode:

• Why Google is grouping ads under one “Sponsored Results” block
• How this change could influence CTR and user trust
• What it reveals about the future of AI-driven search
• What every marketer should be tracking right now

Google isn’t removing ads - it’s retraining the eye. And the marketers who adapt first will win.

Learn more at KnowYourMarket.ai - the AI platform that turns your marketing data into strategy.
Need help navigating the shift? Visit AstonDigital.com.au to build campaigns built for the next era of search.

Listen. Learn. Deploy.

It’s not your imagination — social media feels quieter. Posts that once racked up likes, comments and shares are now met with a polite silence. But audiences haven’t disappeared; they’ve moved into smaller, private spaces where real conversations happen: DMs, Stories, Discords, Telegrams and Facebook Groups.

Marketers, founders and creators who want to move beyond vanity metrics and build actual community momentum.

One To Deploy gives you one deployable insight per episode - so you can ship faster and grow smarter.

This Line Is Worth 80 Cents — Will You Give Us the 20?

Eight out of ten people read the headline; only two read the rest. This episode shows you how to win that make-or-break moment so your content actually gets read — not skimmed, not ignored.

In this episode

The 8 headline moves

Deploy it today

One line can make the rest of your work count. Spend the 80 cents wisely — and watch the other 20 follow.

From Aston Digital — the digital agency redefining creative performance — and KnowYourMarket.ai, the AI platform turning marketing data into intelligence.

The traditional startup fundraising model is slow, gatekept, and increasingly out of step with how modern companies grow. In this episode, Daniel explains why startup currencies are the next chapter — and how KYMAi is designed as the billing layer, rewards engine, and growth flywheel for the KnowYourMarket.ai ecosystem.

This is not crypto hype. It is a practical shift towards transparency, aligned incentives, and global participation — where customers, partners, and supporters can all be part of the same value loop.

The future belongs to startups that launch their own currencies. KYMAi is more than a coin — it is the operating layer for growth, community, and accountability.

One To Deploy delivers one deployable insight in marketing, technology, or strategy — every episode.

What is a Headless CMS?

Content management is changing. The days of being locked into a single website, a single theme, and a single front end are numbered. Enter the Headless CMS — a modern way of managing content that’s built for businesses who need flexibility, speed, and multi-channel reach.

In this episode of One To Deploy, Daniel breaks down the concept of headless in plain English:

Key Takeaway: A Headless CMS separates the content layer from the presentation layer. You gain flexibility, speed, and multi-channel reach — but you also take on more technical responsibility. If you’re planning apps, digital displays, or future-proof content operations, headless is worth a serious look.

Who this episode is for: founders, marketers, product teams, and developers deciding on their next content platform.

Listen now and get clarity before you commit to your next CMS choice.

Chapters:

Links:

If you found this useful, follow the show and share it with someone who’s still scratching their head about headless.

Crypto has its own language — and if you don’t speak it, you feel lost. This episode translates the most common terms into everyday English, using plain analogies that make sense. By the end, you’ll not only understand crypto talk — you’ll be able to explain it yourself.

Crypto isn’t magic — it’s new infrastructure. Learn the vocabulary once and the chaos starts to make sense. After this episode you’ll understand the difference between a DEX and a wallet, why gas matters, and how to keep your coins safe.

Most Businesses F*ck This Up: The Real Difference Between Ads, Marketing, and Sales

Too many businesses treat advertising as if it is marketing, and then expect marketing to behave like sales. That confusion burns budgets, frustrates sales teams, and slows growth. In this episode of One To Deploy, Daniel Martin draws the hard lines between the three, shows how they work together, and gives you a simple operating model you can deploy right now.

Call to action: If this episode helped, share it with a founder who’s mixing up ads, marketing, and sales. Then book a strategy session with Aston Digital.

How to Make Robots Trust You (and Get the Press You Deserve)

In this episode Daniel Martin sits down with Chris Panteli (Co-Founder, Linkifi) to cut through the noise on digital PR, link building and brand-building in a world driven by Large Language Models (LLMs) and AI.

Chris explains why brand signals and earned press coverage now matter more than ever — not just for Google, but for the AI systems your customers are using. We dig into:

Want the cheat sheet Chris mentioned? Grab Linkifi’s LLM visibility / press coverage cheat sheet here: LLM Visibility — Cheat Sheet.

More from Chris & Linkifi:

One to Deploy leaves you with one thing to deploy: find a competitor with a “featured in” press badge, copy their top 3 publications, and start pitching expert quotes to those same journalists — then get that badge on your homepage. (Chris calls it the “shark tank” shortcut.)

Host: Daniel Martin — Think sharp. Build bold. One to deploy.

Episode transcript & show notes: available at the One to Deploy site. Guest: Chris Panteli, Linkifi. Links and resources embedded above.

Touch them till it feels inappropriate

Repetition isn’t boring, it’s essential.