One To Deploy Podcast

Touch them till it feels inappropriate

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Touch them till it feels inappropriate

Repetition isn’t boring, it’s essential.

Most people expect marketing to work on first exposure. It doesn’t. Humans need multiple touches
across different channels and formats before a message sticks, builds trust, and drives action.

In this episode of One To Deploy, Daniel breaks down why repetition is the backbone of effective marketing and how to deploy it without being spammy.

  • The psychology: why repeated exposure increases recall and trust
  • Message fatigue: you’ll tire of your message long before your market does
  • Multi-channel touchpoints: social, search, email, video, events, and offline
  • The Rule of 7: making it work in a digital, always-on world
  • Practical deployment: consistent messaging, varied formats, sensible cadence, remarketing

    • If your campaigns feel invisible, the issue probably isn’t your offer, it’s that people haven’t seen it enough yet.

    Need help implementing a repetition strategy? Visit
    Aston Digital.

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    One To Deploy PodcastBy Daniel Martin