One To Deploy Podcast

This Line is Worth 80 Cents, Will You Give Us the 20?

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This Line Is Worth 80 Cents — Will You Give Us the 20?

Eight out of ten people read the headline; only two read the rest. This episode shows you how to win that make-or-break moment so your content actually gets read — not skimmed, not ignored.

In this episode

  • Why headlines control 80% of your results
  • How to frame value so readers care immediately
  • Eight proven headline moves that stop the scroll
  • Simple rewrites that turn “vague” into “must-click”

    • The 8 headline moves

    • Use numbers: specificity signals substance
    • Lead with value: what’s in it for the reader
    • Pick strong verbs: action over “to be”
    • Say “you” and “your”: make it personal
    • Ask a question: trigger curiosity
    • Be specific: promise something concrete
    • Tap emotion: curiosity, FOMO, ambition
    • Entertain: a twist that earns attention

      • Deploy it today

      • Write 5 headline variants before you write the body
      • Stress-test for value: “Why would you care?”
      • Swap one weak verb for a stronger one in every line

        • One line can make the rest of your work count. Spend the 80 cents wisely — and watch the other 20 follow.

        From Aston Digital — the digital agency redefining creative performance — and KnowYourMarket.ai, the AI platform turning marketing data into intelligence.

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        One To Deploy PodcastBy Daniel Martin