One To Deploy Podcast

The Great CMS Decapitation: Why Everyone’s Going Headless


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What is a Headless CMS?

Content management is changing. The days of being locked into a single website, a single theme, and a single front end are numbered. Enter the Headless CMS — a modern way of managing content that’s built for businesses who need flexibility, speed, and multi-channel reach.

In this episode of One To Deploy, Daniel breaks down the concept of headless in plain English:

  • Traditional CMS vs Headless — what really gets “decoupled” and why it matters.
  • Where traditional CMSs struggle when you want content across apps, websites, smart devices, and more.
  • Advantages of going headless — faster sites, improved security, and content that can live everywhere.
  • Trade-offs to consider — added complexity, developer needs, and when headless is overkill.
  • Real-world platforms — Contentful, Sanity, Strapi, Storyblok, and how major brands deploy content at scale.
  • Practical guidance — when to stick with WordPress and when to make the leap to headless.
  • Key Takeaway: A Headless CMS separates the content layer from the presentation layer. You gain flexibility, speed, and multi-channel reach — but you also take on more technical responsibility. If you’re planning apps, digital displays, or future-proof content operations, headless is worth a serious look.

    Who this episode is for: founders, marketers, product teams, and developers deciding on their next content platform.

    Listen now and get clarity before you commit to your next CMS choice.

    Chapters:

    1. What is a CMS? (00:00)
    2. Traditional vs Headless — the decoupling (02:10)
    3. Why omni-channel breaks old CMS models (06:05)
    4. Benefits of headless (09:40)
    5. Costs and complexity (14:15)
    6. Tools and examples (18:20)
    7. Should you switch? A simple decision frame (22:00)
    8. Links:

      • Episode page: https://onetodeploy.com
      • More from Daniel: https://www.astondigital.com.au
      • KnowYourMarket.ai: https://knowyourmarket.ai
      • If you found this useful, follow the show and share it with someone who’s still scratching their head about headless.

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        One To Deploy PodcastBy Daniel Martin