One To Deploy Podcast

The Truth Doesn’t Spread Itself.

Listen Later

How to Make Robots Trust You (and Get the Press You Deserve)

In this episode Daniel Martin sits down with Chris Panteli (Co-Founder, Linkifi) to cut through the noise on digital PR, link building and brand-building in a world driven by Large Language Models (LLMs) and AI.

Chris explains why brand signals and earned press coverage now matter more than ever — not just for Google, but for the AI systems your customers are using. We dig into:

  • Why digital PR is a low-risk, high-return link strategy today
  • How LLMs use brand mentions differently from traditional search engines
  • Practical tactics: inbound journalist platforms (HARO / SOS / Quoted), press badges, and “be everywhere” ways to control your narrative
  • Chris’s three must-do steps to get PR-ready — and his top don’ts if you want to avoid embarrassing yourself to a journalist
  • How to track earned mentions and politely request links when coverage appears without one

    • Want the cheat sheet Chris mentioned? Grab Linkifi’s LLM visibility / press coverage cheat sheet here: LLM Visibility — Cheat Sheet.

    More from Chris & Linkifi:

    • Linkifi — https://linkifi.io.
    • Press resources & free tools — linkifi.io/resources.
    • Find Linkifi on LinkedIn — Linkifi (company).

      • One to Deploy leaves you with one thing to deploy: find a competitor with a “featured in” press badge, copy their top 3 publications, and start pitching expert quotes to those same journalists — then get that badge on your homepage. (Chris calls it the “shark tank” shortcut.)

      Host: Daniel Martin — Think sharp. Build bold. One to deploy.

      Episode transcript & show notes: available at the One to Deploy site. Guest: Chris Panteli, Linkifi. Links and resources embedded above.

      ...more
      View all episodesView all episodes
      Download on the App Store
      One To Deploy PodcastBy Daniel Martin