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Most Businesses F*ck This Up: The Real Difference Between Ads, Marketing, and Sales

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Most Businesses F*ck This Up: The Real Difference Between Ads, Marketing, and Sales

Too many businesses treat advertising as if it is marketing, and then expect marketing to behave like sales. That confusion burns budgets, frustrates sales teams, and slows growth. In this episode of One To Deploy, Daniel Martin draws the hard lines between the three, shows how they work together, and gives you a simple operating model you can deploy right now.

In This Episode:
  • [0:36] Advertising vs Marketing - why ads are only one slice of the pie
  • [2:40] Sales vs Marketing - marketing creates demand, sales converts it
  • [4:11] Why it matters - the wasted money and time when you blur the lines
  • [5:05] The relay race model - marketing -> advertising -> sales
  • [5:23] The challenge - how to audit your own growth plan
    • Key Takeaways:
    • Advertising is paying to put your message in front of people. Marketing is the strategy behind why that message matters in the first place.
    • Marketing builds awareness, interest, and trust. Sales turns that interest into revenue.
    • Confusing the two leads to wasted ad spend, underperforming sales teams, and campaigns that feel desperate.
    • When aligned properly, each plays its role in a smooth growth engine.
      • Links and Resources:
      • KnowYourMarket.ai - Turn raw market signals into positioning, messaging, and offers that actually convert.
      • Aston Digital - Strategy-first websites, SEO, and campaigns that plug directly into sales outcomes.

        • Call to action: If this episode helped, share it with a founder who’s mixing up ads, marketing, and sales. Then book a strategy session with Aston Digital.

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        One To Deploy PodcastBy Daniel Martin