Episode 15 of Joe Escobedo – Interview with Margery (Nabors) Lynn, Former-Head of Social Media Strategy at Grab.

Social listening is the process of monitoring social media channels for mentions of your brand, competitors, product, and more.

The collected data is then analyzed to find trends and useful insights. This can influence a wide range of processes including business operations, product updates, and advertising approaches.

It’s not an entirely new approach, it’s just that the technology is different. Brands have been trying to gauge the opinions of the public and their customers with surveys since forever.

What tech means now is that you don’t even need to prompt people anymore. People are talking about anything and everything online, it’s just a matter of finding them.

We’ll get into more depth shortly, but first, we’ll use a quick example to show how important social listening is. Just listen to this podcast and learn more.

ABOUT JOE ESCOBEDO

Joe conducts regular educational workshops and training and is available for speaking engagements on the topics of content strategy/marketing, social selling, personal branding, and media relations.

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