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15: How to dominate a market with the founders of Jing Massage
In episode 15 of Micro Entrepreneur: the magic of thinking small, I speak with Co-directors, Rachel Fairweather and Meghan Mari of Jing Massage. It's a double shot of energy as these 2 wonderful ladies have such a strong business model and a powerful business that's achieved amazing results. And today we're going to find out how they have been able to dominate their market and give you plenty of tips and advice on how you can too!
This week's guest
About Jing
Jing was founded in 2003 by directors, Rachel Fairweather and Meghan Mari, who met in New York City while working as massage therapists. Both Rachel and Meghan have extensive experience in teaching, community development and business and between them have more than 30 years experience in the massage industry working as advanced therapists and trainers.
Their aim was to start a revolution in the massage therapy in the UK and provide the type of advanced massage training available in other countries such as the USA.
Ten years on they now offer over 30 CPD courses and several longer advanced postgraduate qualifications including their acclaimed degree level BTEC level 6 in advanced clinical and sports massage. Rachel and Meghan are sought after guest lecturers for institutions such as the International Dermal Institute and the FHT, write regularly for professional trade magazines including Choice Health and Wellbeing, and annually contribute to a large workshop programme at the CAM Expo tradeshow. Their student body is ever growing and expanding and they have trained over three and half thousand students.
What we covered in the show:
We started out by talking about how Jing came about and then moved on to cover:
How they built their Institute by building out from workshops and courses (starting in their own home!)
How they wrote their own degree level course
How they 'created' their own market by being ahead of the curve
Why passion and joy are part of their business model
Why they work in collaboration to create a bigger pie to share and work with other like-minded people
How they had a vision not a plan
How they built customer delight one step at a time
How they went where they were invited and grew their network and always showed up, with energy!
How organic demand grew their business
Why quality always comes first!
How they learned to manage change
How they built their business within their means without being owned by investors
How they kept income coming in whilst they were building their business
Why investing in yourself is important - "Jing built Jing"
Why they are more 'inspired' ten years on than they were in the beginning
How they honour how much their students give up, in order to study with them
How the web is intrinsically a 'female' business model
Why passion is your USP
View all episodes
In episode 15 of Micro Entrepreneur: the magic of thinking small, I speak with Co-directors, Rachel Fairweather and Meghan Mari of Jing Massage. It's a double shot of energy as these 2 wonderful ladies have such a strong business model and a powerful business that's achieved amazing results. And today we're going to find out how they have been able to dominate their market and give you plenty of tips and advice on how you can too!
This week's guest
About Jing
Jing was founded in 2003 by directors, Rachel Fairweather and Meghan Mari, who met in New York City while working as massage therapists. Both Rachel and Meghan have extensive experience in teaching, community development and business and between them have more than 30 years experience in the massage industry working as advanced therapists and trainers.
Their aim was to start a revolution in the massage therapy in the UK and provide the type of advanced massage training available in other countries such as the USA.
Ten years on they now offer over 30 CPD courses and several longer advanced postgraduate qualifications including their acclaimed degree level BTEC level 6 in advanced clinical and sports massage. Rachel and Meghan are sought after guest lecturers for institutions such as the International Dermal Institute and the FHT, write regularly for professional trade magazines including Choice Health and Wellbeing, and annually contribute to a large workshop programme at the CAM Expo tradeshow. Their student body is ever growing and expanding and they have trained over three and half thousand students.
What we covered in the show:
We started out by talking about how Jing came about and then moved on to cover:
How they built their Institute by building out from workshops and courses (starting in their own home!)
How they wrote their own degree level course
How they 'created' their own market by being ahead of the curve
Why passion and joy are part of their business model
Why they work in collaboration to create a bigger pie to share and work with other like-minded people
How they had a vision not a plan
How they built customer delight one step at a time
How they went where they were invited and grew their network and always showed up, with energy!
How organic demand grew their business
Why quality always comes first!
How they learned to manage change
How they built their business within their means without being owned by investors
How they kept income coming in whilst they were building their business
Why investing in yourself is important - "Jing built Jing"
Why they are more 'inspired' ten years on than they were in the beginning
How they honour how much their students give up, in order to study with them
How the web is intrinsically a 'female' business model
Why passion is your USP