Back in July (Episode 5), Jillian outlined the top 5 reasons giveback strategies fail and how business leaders can avoid making the same mistakes. This week’s episode takes it one step further: how to successfully craft the strategy itself now that you’ve bypassed the pitfalls.

Remember, you don’t have to choose between profit and impact when it comes to your business’s giveback plan. It requires sufficient time and strategy, and it should capitalize on your unique offerings and strengths. If you’re thoughtfully building a profitable, purpose-driven business and aligning it with this step-by-step process, you can make a positive – and sustainable – impact on your cause of choice.

Takeaways from this episode:
- You must assess the scope of your operations (where you spend your money, as well as examine all current stakeholders), so you know how to both grow your company and increase your impact.
- Consider what differentiates your business and what unique skillset you bring to the table.
- Ask yourself 3 questions about your strategy: Is your list of ways to give back practical? Is it the best way your business can make an impact? Does it align with what your company does and what your customers want?
- Know what your strategy will look like in practice: how you’ll roll out the initiative and who you’ll work with to make it happen.
- Develop an action plan with a timeline to execute and implement your initiative, breaking it out into manageable steps along the way.
- Communicate the purpose clearly and in a way that excites and motivates your stakeholders.
- Know how to monitor your progress, keeping key metrics in mind so you can pivot if need be and recognize what success looks like. Be thoughtful about the long haul!

Topics in this episode:
- Sustainable Give Back strategies
- How to do Good with your Business
- Strategies to make an impact with your Business
- Business Lessons

Resources mentioned in this episode:
Episode 05. The Top 5 Reasons Giveback Strategies Fail - and How To Avoid Them
https://thegoodofficepodcast.com/episodes/05

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Show notes and more resources:
https://thegoodofficepodcast.com/episodes/0

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