In this episode we go into the details on how to write effective about pages.

Show Notes:

• How talking about your company can turn off your prospects.
• The problem with listing your company (or personal) accomplishments.
• The best place to bring out personality for your company.
• The about page is where you should personalize the company -- tell a story and solve a problem for your readers.
• One formula to get you started to write a compelling about page.
• How to combat the "BS meter" on your about page.
• The real reason you have an about page.
• The proper place to list your credentials.
• Kimberly's Website
• Bobbie's Website

Thanks for listening!