Chatting with Copywriters

In this episode we talk with Fernando Angulo from SEMRush about how to maximize copy for voice search and Artificial Intelligence (AI). To get your free 1-month trial of SEMRush click here.Show Notes:The definition of Voice Search and how it differs from Text-based searches.How to show up on a Voice Search resultThe most important "Search Features" to have when ranking for voice searchThe format to show up in the TOP results for Voice SearchWhich digital device pulls from which source (search...

In this episode, Bobbie and Kimberly discuss how to craft powerful landing pages.

In this episode we talk about how to get the creative juices flowing to write awesome copy.Show Notes:Sometimes you have to walk away from what you're doing. Give your brain space to process in the background.Don't discount the value of writing down your thoughts as they come to you throughout the day.It helps to get excited and feel creative using something that you're passionate about."I would take my phone, open a document, press voice record, and walk around the house and just start talki...

In this episode Kimberly and I talk with Copywriting expert Lindsay Hotmire about her unique Un-Branding Method. Show Notes:The dangers of using "guru" swipe copyHow frameworks and formulas can hurt your brand"What is my why?""What's missing from my market?""What can I do to make an impact?"The benefit of using a sounding board to discover your whyWhen you understand your "who", you can better determine "who you want to be".Immerse yourself in your market -- Become Your Audience.The down...

In this episode we talk about guiding your audience through each stage of your launch.Show Notes:Your sales page guides your customer from knowing that they have a problem and need a solution to seeing that your product is the solution.Once they click that "buy" button, do you have something in your arsenal of products that can help them further along? Give them the valuable stuff up front!Keep in touch with people. Remind them why they invested their time and money into your product.Fol...

In this episode we talk about all the pieces you need to get people ready for your launch.Show Notes:There are two paths for every launch: people who are already on your list, and people who aren't. How will you target both audiences? There are three main ways to bring people into your funnel before a launch: ads, social media platforms, and email sequences.You need to provide value, information, and education before you talk about sales and price points.A launch requires high levels of ...

In this episode we talk with Ken Bator about how to brand your company experience from the ground up. Show Notes:Which brand of cereal did you grow up with?Your brand isn't what you say it is.How your customer's perception drives what your brand isWhat happens when you steer the conversation of your brand.The number #1 key to create to start taking control of your branding.How to ensure your entire organization understands your brand - and how to be sure it shows up for your customers.Wa...

In this episode, Bobbie and I are back with another special episode of "How Marketing Has Changed"We discuss an old ad found in a lonesome box of sugar alternative in a parent's cupboards.

In this episode Kimberly and Bobbie discuss one year of podcasting, the future of podcasting, and more.Show Notes:Do you set New Year's Resolutions?Goals vs ResolutionsReviewing the numbers from last yearBobbie's Favorite Episodes:Metrics That MatterKimberly's Favorite Episodes:How Marketing Has ChangedWhat does the future hold for podcasts and marketing?Interested in applying for a marketing breakdown? Click here.Kimberly's WebsiteBobbie's WebsiteThanks for listening

In this episode we interview Jenny Edwards about how to build trust and put your audience in the hero's journey into your marketing.Show Notes:The power of storytellingWhat is the hero's journeySteps on how to use the hero's journey in your businessHow important is a story in your marketingHow to better monetize your message by putting storytelling in your copyJenny Edwards WebsiteKimberly's WebsiteBobbie's WebsiteThanks for listening