In this episode we talk about indirect leads and powerful they can be to capture your audience's attention.

Show Notes:

• What are the types of indirect leads?
• How you can use each lead to catch your audience attention.
• What indirect leads work best on the awareness stage?
• Great Leads by Michael Masterson and John Forde
• Kimberly's Website
• Bobbie's Website

Thanks for listening

Note: There are some affiliate links on this page.

In this episode we talk about the buyer's journey of awareness and the strategy on how to help them identify their stage of awareness.

Show Notes:

• What are the stages of awareness?
• Why you need to identify your audience stage of awareness.
• How will you address or provide a solution to their problem?
• The importance of buyer being aware of the product of your business.
• How to provide the best solution option for their stage of awareness.
• Identify the best strategy for your product.
• How marketing can convert into sales.
• Kimberly's Website
• Bobbie's Website

Thanks for listening

In this episode we talk about what is social proof? Why it is great for your copy and marketing to grow your business?

Show Notes:

• How to incorporate proof in any form of marketing.
• Importance of proof in online marketing.
• Types of the element of proof in marketing.
• Ways you can use proof in marketing.
• How powerful building social proof in your copy and marketing.
• What are the types of proof?
• Types of proof that is best for your audience.
• What are the elements of proof?
• Provide best reviews for your audience.
• How to get reviews on digital marketing.
• The power of testimonials.
• Kimberly's Website
• Bobbie's Website

Thanks for listening

In this episode we talk about how powerful using voice of customer data in your business and how to convert it into sales.

Show Notes:

• Effective ways the audience can easily recognize or remember the business.
• How to attract the right target audience for your business.
• Identify the pain points of your customers and how you can provide solutions.
• How effective the voice of customer data connect with your target audience.
• Your audience can easily understand the voice of your business.
• The proper approach to your audience to convert into sales.
• Kimberly's Website
• Bobbie's Website

Thanks for listening

In this episode we talk about the best ways to add scarcity for your product or service so as not to come off as that "slimy marketer".

Show Notes:

• How to get people to take action now, instead of later.
• The definition of false scarcity... and how to avoid it.
• The "I only offer" method to restrict a flood of inquiries.
• How to create scarcity if you have unlimited availability.
• The power of "Because" and "That's why" to justify your limited availability.
• Breaking down the "extended for another day" trap.
• How unethical scarcity can break your customer's trust.
• 7 real ways to add scarcity no matter what your product or service is.
• Kimberly's Website
• Bobbie's Website

Thanks for listening

In this episode we talk about the many ways to get the most productivity and performance from your copywriter.

Show Notes:

• How sharing past marketing efforts can get you better results.
• How backend data (metrics) can help your copywriter produce better copy.
• Interviews for you and your customers that increase conversions.
• Discovering who is the best advocate for your products or service.
• Uncovering your customer's pain points and reasons for purchasing your product through this one service you most likely already have.
• Sharing the copy's performance data can help your copywriter tweak the copy for best results.
• The more specific you get, the better your copywriter can help you.
• The most helpful feedback you can give your copywriter.
• How working with your copywriter to answer questions can give you the best performing copy.
• Kimberly's Website
• Bobbie's Website

Thanks for listening

In this episode we talk about the tools we use to help us write better, faster, and more efficiently.

Bobbie's List of Tools of the Trade

• Old Skool Notepad and Pens
• Google Docs
• Print out the writing and mark up with Colored Pens
• Bobbie's Favorite Tea Company
• Getting in the right frame of mind.

Kimberly's List of Tools of the Trade

• Microsoft Word
• Taking a physical break - up to 2 days - between writing
• Draftium
• Focus at will
• Kimberly's Website
• Bobbie's Website

 In this episode we talk about the power of split testing, and how it can dramatically help your copy perform. 

In this episode, Kimberly and Bobbie breakdown how and when to use opt-ins.

In this episode, Bobbie and Kimberly breakdown old ads with modern practices in mind.