Chatting with Copywriters

Chatting with Copywriters Episode 23: Adding Scarcity (Ethically)


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In this episode we talk about the best ways to add scarcity for your product or service so as not to come off as that "slimy marketer".

Show Notes:

  • How to get people to take action now, instead of later.
  • The definition of false scarcity... and how to avoid it.
  • The "I only offer" method to restrict a flood of inquiries.
  • How to create scarcity if you have unlimited availability.
  • The power of "Because" and "That's why" to justify your limited availability.
  • Breaking down the "extended for another day" trap.
  • How unethical scarcity can break your customer's trust.
  • 7 real ways to add scarcity no matter what your product or service is.
  • Kimberly's Website
  • Bobbie's Website

Thanks for listening

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Chatting with CopywritersBy Bobbie Maloy

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