In this episode we talk about how to get the first draft done no matter what.

Show Notes:

• How to create your first draft
• Why the first draft is a great way to gather your thoughts 
• Why your first draft should not be your final draft
• Why editing is a great way to a marketing piece
• Kimberly's Website
• Bobbie's Website

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In this episode we talk about overused marketing phrases.

Show Notes:

• What are the different phrases that are overused in marketing
• How to avoid using overused phrases in marketing
• How to add value to your phrases 
• How to make overused marketing phrases more creative and unique
• Kimberly's Website
• Bobbie's Website

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In this episode we interview Jen Yan an SEO expert. 

Show Notes:

• What is SEO
• How SEO works
• Types of keyword
• Two kinds of searches
• How to optimize a website for Google and search engines
• 3 steps for easy SEO
• What is an algorithm 
• Link for tools
• Jen Yan's Website
• Kimberly's Website
• Bobbie's Website

Thanks for listening

In this episode we talk about how you can properly use links in your copy.

Show Notes:

• How to properly use links to get people to follow along 
• Effective ways you can use links in your copy
• How to optimize your headlines
• How to hide long URLs
• Where you can effectively use the "Learn More"
• Best practices when using affiliate links
• Link for rules and regulations on how to announced you have an affiliate link.
• Kimberly's Website
• Bobbie's Website

Thanks for listening

In this episode we talk about how you can effectively use claim and proof in your copy.

Show Notes:

• Why claim and proof is important
• How you balance claim and proof
• How to makes claims clear
• How you prove the claim
• Why it is important to use the proof to explain the claim
• Different ways to prove the claim
• How to make proofing claims a part of your copy
• Kimberly's Website
• Bobbie's Website

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In this episode we talk about how you can find the right hook for your product or service 

Show Notes:

• How to find the hook in your product or service
• How copywriters find the hook in the stories for their clients
• Why it is important to know the story behind things in creating and finding a hook 
• How past marketing material can help you know your products or service
• Why customer stories or feedback are important
• Surveys in finding that hook
• Ways to market your product
• Kimberly's Website
• Bobbie's Website

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In this episode we talk about how marketing has changed with an airline ad from the 60s.

Show Notes:

• How marketing has changed on an ad in the 1960's
• Call to action
• Old marketing tactics that still work
• What doesn't "fly" in marketing today
• Matching your creative with your copy
• Kimberly's Website
• Bobbie's Website

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In this episode we interview Justin Blackman about Brand Ventriloquism.

Show Notes:

• What is Brand Ventriloquism
• Why humor is great with your copy
• How to be sound like your client
• Three elements of getting the brand voice right
• Great way to write for a particular brand
• What is the difference between a masculine voice versus a feminine voice
• How to create an email that matches your brand
• How you can use the words, tone and frequency formula
• Tools
• Justin's Website
• Kimberly's Website
• Bobbie's Website

Thanks for listening

In this episode we talk about the dreaded guarantee and how it can increase consumer confidence.

Show Notes:

• How important is customer service in your business 
• Benefits of a consumer guarantee
• How business can make people buy
• How to reduce returned products and chargeback
• Where you can use guarantee
• How guarantee helps with your reputation
• How to create a guarantee
• Why testing is important with your guarantee
• Kimberly's Website
• Bobbie's Website

Thanks for listening

In this episode we talk about the ways you can apply the power of one in your copy.

Show Notes:

• definition of the power of one
• identifying your one person for your copy
• how the purpose of the power of one converts in your marketing
• the power of one in your copy
• the benefits on the power of one
• ways you can apply the power of one in your copy
• words you use that you are still not down with your one
• importance of using the power of one in every marketing
• Kimberly's Website
• Bobbie's Website

Thanks for listening