In this episode we interview Justin Blackman about Brand Ventriloquism.

Show Notes:

• What is Brand Ventriloquism
• Why humor is great with your copy
• How to be sound like your client
• Three elements of getting the brand voice right
• Great way to write for a particular brand
• What is the difference between a masculine voice versus a feminine voice
• How to create an email that matches your brand
• How you can use the words, tone and frequency formula
• Tools
• Justin's Website
• Kimberly's Website
• Bobbie's Website

Thanks for listening