In this episode we talk about how you can find the right hook for your product or service 

Show Notes:

• How to find the hook in your product or service
• How copywriters find the hook in the stories for their clients
• Why it is important to know the story behind things in creating and finding a hook 
• How past marketing material can help you know your products or service
• Why customer stories or feedback are important
• Surveys in finding that hook
• Ways to market your product
• Kimberly's Website
• Bobbie's Website

Thanks for listening