In this episode Kimberly and I talk with Copywriting expert Lindsay Hotmire about her unique Un-Branding Method. 

Show Notes:

• The dangers of using "guru" swipe copy
• How frameworks and formulas can hurt your brand
• "What is my why?"
• "What's missing from my market?"
• "What can I do to make an impact?"
• The benefit of using a sounding board to discover your why
• When you understand your "who", you can better determine "who you want to be".
• Immerse yourself in your market -- Become Your Audience.
• The downfall of leading questions.
• How often to revisit the work you've done.
• The 4 statements to understand your audience better.
• How authentic am I showing up in my space?
• Resources and People we discussed in this episode:
• Simon Sinek - Start with Why
• Clotaire Rapaille - The Culture Code
• Jim Collins - Good to Great
• Max Van Manen - Phenomenology of Practice
• The Authenticity Checklist
• Kimberly's Website
• Bobbie's Website

Thanks for listening