Harvest! The MSP Sales Show

#15 Joe Rojas: Double Your MRR Without a Single New Customer


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Is your MSP leaving money on the table?

In this episode, Joe Rojas (StartGrowManage) breaks down how one MSP added $30K in MRR without signing a single new client—and how you can do the same. From strategic business reviews to bold pricing moves and niche-driven growth, this is a tactical, no-fluff conversation built for MSP leaders ready to think and act like CEOs.

We cover:

  • How to right-size pricing with minimal client churn
  • The game plan for powerful strategic business reviews
  • Mapping your product matrix to unlock hidden revenue
  • Why niching beats being a generalist, every time
  • Smart ways to bring AI into your MSP—without becoming a tech expert


👤 Guest: Joe Rojas, Co-Founder of StartGrowManage

🌐 https://startgrowmanage.com

🔗 https://linkedinjoe.com

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Harvest! The MSP Sales ShowBy James Steel