Jordan sits down with Khaled Al Mezayen, founder and CEO of Inovaya (https://inovaya.com/en/), a French start-up focused on decentralized water treatment. They dive deep into one of the world’s most overlooked, but vital topics: water.

Khaled breaks down how water cycles work, why our current centralized water systems are broken, how treating water as an “infinite utility” is coming to an end, and why decentralized, on-site treatment is the future. Khaled shares how his personal story—from growing up with limited water access in Syria to becoming a pharmacist inspired him to start Inovaya.

Follow Khaled on LinkedIn - https://www.linkedin.com/in/khaled-al-mezayen-75391331/

Follow Jordan on X - https://x.com/jrwolfe

Links to Learn More:

Inovaya Website – https://www.inovaya.com/

Khaled's Influences & Recommendations:

• Jean-Marc Jancovici : https://www.linkedin.com/in/jean-marc-jancovici/
• Book by Dennis Meadows : Limits to Growth
• Podcast: 50 States : https://open.spotify.com/show/2ZQ7aoNwthPykcLaDNH1Q9?si=dc3027cd65bf4945

Chapters:

00:00 Introduction

02:01 Inside The Water Cycle

06:01 Big vs Small Water cycle

07:54 Understanding Groundwater

11:21 Where Your Tap Water Comes From

15:06 Gray Water vs. Dark Water

18:02 Industrial Water Treatment

20:30 The Fundamental Problem With How We Treat Water

22:03 Inovaya's Decentralized Water Treatment Systems

26:36 Where Inovaya Plays In The Water Industry

29:23 Inovaya Is A Vertical Integrator

32:09 ROI Can Be As Short As 5 Days

36:27 Importance Of Water Resiliency

38:40 Khaled’s Journey: From Syria To France

43:28 The Future Of Water Management

45:13 Why Centralization of Water Treatment Is Not Scalable?

48:13 Who Inspires Khaled & What He’s Listening To

52:12 Where To Find Khaled

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