We’re heavily into lockdown now and it may well be that DIY musicians are starting to think more about ways they can make money whilst in isolation.  Greg and Sheldon are here with six ways musicians can make money during this period though you can use them at any time!

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We’ve been on lockdown for a fair few weeks now and from speaking to other musicians, looking at industry and social media trends we’ve come to a few conclusions that might affect your music releases, your socials and social media content and your merch.  Give the show a listen to make sure you get the most out of this lockdown period.

As more musicians turn to live streaming because of the worldwide lockdown, Greg and Sheldon are here with a wealth of tips and advice to help you get the most from your live streaming. From tip jars to how to get the most viewers this episode is a lockdown essential! Stay safe everyone!  

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We’re all still in lockdown but what have we been up to this past week from the confinement of our homes.  Sheldon has been investigating Zoom and has seen how it has been used to host a ‘virtual’ comedy gig and Greg has been investigating how a plug-in can enable remote mixing sessions as if you were sat in the control room.

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The world is on lockdown due to the current health crisis. Greg and Sheldon get together ‘virtually’ to discuss the implications on this for your music marketing (surprisingly there are more benefits than you might realise!) and Greg looks at ways that you might still be able to collaborate with your fellow musicians without leaving your house.  Stay safe everyone!

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We have guests on this week’s show!  Today we’re chatting with James and Dave from Midnight At 6, an indie band based in the North West of England.  As viewers of the show we thought it would be great to get the band in to give us a ‘ground report’ about how they conduct their music marketing and what successes they have had so far.  Are your experiences in music marketing similar to theirs?

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So you’ve released a track and maybe you didn’t have the right (or any) marketing plan in place.  As a result it’s getting there on you Spotify page with ‘<1000’ being displayed for all to see.  THE SHAME! Don’t worry, help is at hand as Sheldon and Greg list four things you can do right now to start driving streams and get out of that ‘less than 1000 streams’ shame well.

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Successful DIY musicians have a lot of tasks to undertake.  Branding, social media strategies, merchandise as well as trying to be a musician! With that in mind should independent artists ‘cut out the middleman’ and promote their own shows?  In this Deep Dive Sheldon and Greg discuss the benefits as well as the pitfalls for trying to promote your own local shows to see if the benefits outweigh the risks.

Writing a good band or artist biography is a tricky task.  Musicians often get bogged down in unnecessary detail, pointless trivia or needless hyperbole.  In this week’s 30MMM, Sheldon and Greg give you tips on how to craft a better bio looking at storytelling, interesting ways of citing your musical influences and whether or not you need to be 100% accurate with the truth!

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If you’re a DIY musician releasing an album in 2020 it can seem a little daunting.  It’s all about singles and streaming these days isn’t it? In this week’s episode of 30MMM, Sheldon and Greg look at how the landscape for albums has changed over the past few years, we look at the reasons why people will still buy your album as well as the differing marketing strategies you need to take depending which stage you are at within your DIY musician career.  The episode rounds off with seven essential album marketing rules.  You won’t want to miss this one.

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