As a musician at sometime or another, you’re bound to run into people online who take a dislike to what you do and create mischief and mayhem posting things which aren’t to your liking on your YouTube videos and social channels.  How should you  deal with it?

 Facebook ads are one of the best ways for a musician to grow their audience and introduce their music to new fans but for the uninitiated they can be a difficult thing to understand.  Help is at hand 

In the first of a multipart series Sheldon and Greg bring you up to speed with all the things you need to know BEFORE you start running a Facebook ad campaign; audience size, the best type of text to use, how the format of the video with affect ad success and the difference between cold and warm audiences.

 Most musicians would like to get paid more for what they do.  Maybe they need to think of themselves more as ‘business’ to make that happen? In today’s Deep Dive, Sheldon and Greg discuss the benefits of looking at yourself as a business as well as an artist and gives some examples of the best ways to make money from live performance. 

A production of www.elusivecountry.club

Why is it so hard to get paid the money you’d like for playing shows? In today’s Deep Dive, Sheldon and Greg examine at the ‘value’ or worth of live music looking at both its commercial value and artistic value.  We’ll also throw in a couple of tips as to how to increase your value so you can maybe start to get paid more for shows!

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A production of www.elusivecountry.club

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 We’re continuing our two part look into branding for musicians.   

In part two Greg and Sheldon and Greg look at more ways for an artist to brand their music specifically looking at ‘personality’ and ‘values’ and how to use aspects of these to build that all important brand.  

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A production of www.elusivecountry.club

 Branding is one of the least understood aspects of a musician's career.  

In the first of a two part series Sheldon and Greg look what branding actually is, why it's so important for musicians and how your can actually start to 'become' a brand.  This episode also looks at how you can use imagery to start to build your musical brand.

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Found these tips useful? Want us to give our advice about a particular marketing topic? Let us know in the comments below.

A production of www.elusivecountry.club

Reflections are an essential part of the learning process.  In today’s Deep Dive, Sheldon and Greg look back over Sheldon’s recent tour looking for takeaways to carry forward to improve the promotion and marketing of future shows. Someone also has ‘tour lurgy’ so there may be coughing!

A production of www.elusivecountry.club

Earnings from live shows and gigs can be a major money earner for DIY musicians however the job of promoting live music can be a difficult one.

 Every independent musician has a LOT of roles to undertake: songwriter, social media marketer, entrepreneur, bookkeeper, graphic designer….chances are you have a day job too! How on earth does a DIY musician have time to do them all and more importantly, do them well? 

In today’s Deep Dive, Sheldon and Greg look at some strategies and tips for DIY musicians to help them get more stuff done each and every day.

 It’s 2019 and pay to play gigs seem to be as popular as ever.  In the current DIY climate for musicians, why do pay to play gigs even exist?  Is it ever worth doing them and if not what is the alternative?   Sheldon and Greg take a ‘deep dive’ and give us some of their views.