In this conversation, Pippa Goulden and Happy HQ's co-founderJanine Jacobs discuss how service businesses can use PR to get known for what they do, build credibility in their business and strategic PR approaches for B2B businesses.

Janine shows how she's used DIY PR to generate press coverage in places like Stylist, Glamour and Courier as well as speaking opportunities on some of the most important industry stages. All whilst having fun in the process.

Janine shares insights on leveraging content and media for effective PR, the joy of engaging in PR activities, and the value of collaboration and partnerships.

Janine is the founder of workplace culture specialists Happy HQ and can be found on LinkedIn here and at https://happyhq.co.uk
 
Find out more about my new course Get Known here
https://www.theprset.com/get-known


00:00
Introduction to Happy HQ and Its Mission

03:27
The Evolution of Workplace Culture

06:13
Navigating PR in a B2B Landscape

09:17
Building a Personal Brand Through PR

11:46
Leveraging Content for Discoverability

13:46
The Importance of Authenticity in PR

16:37
Impact of PR on Business Growth

19:20
Preparing for Speaking Engagements

21:43
The Importance of Authenticity in PR

25:58
Strategic Roles in Co-Founding

27:57
Taking Action: From Planning to Execution

29:43
Building Resilience in PR

32:14
Collaborations: A Key to PR Success

33:16
Top Tips for Starting PR

35:23
Looking Ahead: Future Plans for Happy HQ

And once you've had a listen you can:

- Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Work with me 1-2-1 in my brand new Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Or if you just want to hand it all over to me to do for you, I can do that too

Find out more at www.theprset.com and book a discovery call with me to chat more here or email me [email protected]