On today's episode of Selling Local, we are joined by a very special guest who has some wisdom to share! Lucas McCurdy has been radically changing the landscape for sales individuals selling into the Senior Living space. He has embraced the folks he is serving and his reputation has grown 10x through referral and word of mouth networking. His presence on LinkedIn through content, podcasting, and video is second to none! So grab a pen and get ready to take notes as we dive deep into the sales world.