ABOUT THE EPISODE

Friendship Centres facilitate Indigenous people’s transitions from rural, remote and reserve life to Canada’s cities. They are the first point of contact to connect many people to culturally based socio-economic programs and services.

During the pandemic, this was more urgent than ever, given the higher risk and impact of COVID-19 on Indigenous people. Learn how #TakeCareInCOVID, a Gold Quill Award-winning campaign, helped deliver authentic messaging during the pandemic’s most urgent moments and gave NAFC a seat at the table to make decisions beyond the campaign.

Want to see the campaign in action? Take a look at this Facebook post from NAFC, featuring Anishinaabe comedian Ryan McMahon, as mentioned in the episode.

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LINKS

*Episode*

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*Social Media*

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*IABC Websites*

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