By PodCatalyst
4.6
55 ratings
The podcast currently has 110 episodes available.
In the latest episode of PodCatalyst, Matt Tidwell, member of the IABC International Executive Board, sits down with Fred Cook to discuss findings from “Communicating Culture During a Hybrid Revolution,” a joint report from IABC and the USC Center for Public Relations.
Tune in as they discuss how the shift to remote and hybrid
IABC members can access the report online here: https://www.iabc.com/About/Purpose/Reports
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Fred Cook has worked at Golin for over 30 years, during which he has had the privilege to work with a variety of high-profile CEOs, including Herb Kelleher, Jeff Bezos and Steve Jobs. He has also managed a wide variety of clients, including Nintendo, Toyota and Disney. In 2014, Cook published "Improvise: Unconventional Career Advice from an Unlikely CEO", which shares the wisdom he gained as a cabin boy on a Norwegian tanker, doorman at a 5-star hotel and chauffeur for drunks. In 2015, after speaking on college campuses around the world, Fred accepted an additional position with the University of Southern California as the director of the USC Center for Public Relations at USC Annenberg, whose mission is to shape the future of public relations and those who will lead it — through research, education and thought
Matt Tidwell, Ph.D., is assistant dean for graduate
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LINKS
Access the Report
https://www.iabc.com/About/Purpose/Reports
Connect With IABC on social media
https://twitter.com/iabc
https://www.linkedin.com/company/iabc/
https://www.facebook.com/IABCWorld
https://www.youtube.com/user/IABClive
https://www.instagram.com/iabcgram/
Visit IABC Online
https://www.iabc.com/
https://catalyst.iabc.com/
In the latest episode of PodCatalyst, we sit down with Joe Spratt, expert, strategic communications and change, at McKinsey & Company. Tune in as we dig into the future of comms through the lens of the C-suite, based on a series of in-depth conversations, interviews, and survey results that McKinsey & Company conducted.
Joe walks us through key findings of the report, where the value of the communicator really shines, an outlook on what’s needed for upskilling and where the profession is going next.
Joe Spratt is an expert in McKinsey & Company’s
LINKS
Mentioned in the Episode
https://www.iabc.com/LinkClick.aspx?fileticket=9llK8q-SR2A%3d&portalid=0
Connect With Joe on LinkedIn
https://www.linkedin.com/in/josephspratt/
Connect With IABC on social media
https://twitter.com/iabc
https://www.linkedin.com/company/iabc/
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https://www.youtube.com/user/IABClive
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Visit IABC Online
https://www.iabc.com/
https://catalyst.iabc.com/
Earlier this summer, IABC hosted communicators from all over at its annual World Conference, held this year in Chicago. In this special edition of PodCatalyst, we catch up with attendees between sessions to get their aha moments.
From insights around how they’re are thinking about AI, to
Special thanks to Edgewood College for sponsoring this
LINKS
16 Things We Learned at IABC World Conference
Connect With IABC on social media
https://twitter.com/iabc
https://www.linkedin.com/company/iabc/
https://www.facebook.com/IABCWorld
https://www.youtube.com/user/IABClive
https://www.instagram.com/iabcgram/
Visit IABC Online
https://www.iabc.com/
https://catalyst.iabc.com/
In the latest episode of PodCatalyst, we sit down with Candace Denison, communications and engagement manager at Rocky View County, to discuss misinformation and the role of the communicator.
As we navigate the Wild West era of AI, allowing
Tune in to this edition of In Under 10 to get Candace’s take
Candace Denison's two-decade legacy in communications champions innovation, adaptability, and leadership. As she advances her Masters of Arts in Leadership, her thesis, "Strategies for Leaders to Counteract Misinformation," promises to be a cornerstone for contemporary managers. Denison’s dedication to the PR industry's evolution makes her a torchbearer in navigating the complexities of misinformation. Through her expertise, she facilitates genuine, trust-based connections in the ever-evolving communication landscape.
LINKS
Connect With IABC on social media
https://twitter.com/iabc
https://www.linkedin.com/company/iabc/
https://www.facebook.com/IABCWorld
https://www.youtube.com/user/IABClive
https://www.instagram.com/iabcgram/
Visit IABC Online
https://www.iabc.com/
https://catalyst.iabc.com/
In the latest episode of PodCatalyst, we sit down with Becca Chambers, chief communications officer at ControlUp. Her journey to the C-suite began with a role in sports PR and from there took a few twists and turns, including grad school and landing on her love of all things branding and communication.
Today, she remains a staunch advocate for communicators in the C-suite, advocating for a clear designation of the role that complements — not competes with — marketing and PR.
In her 20s, Becca learned she was neurodivergent. After time and research, she learned how to embrace the ways her mind worked and used it to her advantage. During this conversation, we learn more about addressing neurodivergence in the workplace and where the role of the communicator overlaps.
Becca has also built her personal brand on
Tune in for this episode that will help you think
LINKS
Connect With Becca on LinkedIn
https://www.linkedin.com/in/beccapchambers/
Connect With IABC on social media
https://twitter.com/iabc
https://www.linkedin.com/company/iabc/
https://www.facebook.com/IABCWorld
https://www.youtube.com/user/IABClive
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Visit IABC Online
https://www.iabc.com/
https://catalyst.iabc.com/
https://wc.iabc.com/
In the latest installment of In Under 10, we talk to Emily
Tune in as we discuss the pop star’s approach to branding,
Emily Caister will present at this year’s World
LINKS
Connect With IABC on social media
https://twitter.com/iabc
https://www.linkedin.com/company/iabc/
https://www.facebook.com/IABCWorld
https://www.youtube.com/user/IABClive
https://www.instagram.com/iabcgram/
Visit IABC Online
https://www.iabc.com/
https://catalyst.iabc.com/
https://wc.iabc.com/
“Everybody wants to be heard, but not many people are
So when was the last time you listened to the world around you? Is a lack of listening harming your business or, worse, your well-being?
Tune in as Julian shares how listening has become a lost skill and the ways we can practice it to improve relationships, increase customer/client satisfaction and ultimately help navigate an increasingly polarized world.
At the end of the day, Julian believes better listening
Julian will be a spotlight speaker at this year’s World
LINKS
Connect With IABC on social media
https://twitter.com/iabc
https://www.linkedin.com/company/iabc/
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https://www.youtube.com/user/IABClive
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Visit IABC Online
https://www.iabc.com/
https://catalyst.iabc.com/
https://wc.iabc.com/
Editor’s Note: This episode was recorded one week prior to recent legislative decisions by U.S. President Joe Biden, signing into law that TikTok will be banned unless sold within a year. Catalyst will continue to follow this story as it develops.
What happens when an app fades from existence — or gets legislated out of the hands of the public? What does it mean for the communities created and the communicators who are leveraging those platforms?
In this edition of In Under 10, we sat down with Jodie Lack and Lenny Zaleski, two members of IABC’s Student and Early Career SIG, to get their perspective on why communicators should pay attention to the potential ban on TikTok, as well as the growing popularity of short-form video content.
Mentioned in This Episode
Lenny Zaleski is a Chicago native currently studying public relations and political science at the University of Dayton and on track for an accelerated master’s in public administration. Zaleski has worked primarily for nonprofits and government agencies focusing on the environment, climate change, housing and human rights. His main areas of expertise include brand strategy, media relations, social media strategy, strategic communications and digital marketing.
Zaleski is a member of the IABC Greater Cincinnati chapter and the director of public affairs for the Student/Early Career SIG.
Jodie Lack is a high-performing early career public
LINKS
Connect With IABC on social media
https://twitter.com/iabc
https://www.linkedin.com/company/iabc/
https://www.facebook.com/IABCWorld
https://www.youtube.com/user/IABClive
https://www.instagram.com/iabcgram/
Visit IABC Online
https://www.iabc.com/
https://catalyst.iabc.com/
https://wc.iabc.com/
In today’s digital age, making sure your online presence meets basic accessibility standards isn’t just the right thing to do — it’s good for business, too.
In the latest installment of In Under 10, Matisse Hamel-Nelis walks us through the basics of understanding digital accessibility, recent examples of well-known brands that have gotten into hot water for not following standards, ways communicators can lead the charge by staying up on the latest regulations and more.
Download a transcript of this episode.
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Matisse Hamel-Nelis, ADS, CPACC, is a distinguished Métis communications and digital accessibility consultant and PR professor at Durham College. She is also the founder and dynamic host of the influential PR & Lattes podcast, a collaborative space where professionals (emerging, new and established) can share their insights and ideas on public relations, communications and marketing topics.
Her commitment to fostering an inclusive environment extends into her leadership roles within the professional community. As a professional communicator deeply proud of her Métis heritage, she expertly blends traditional storytelling with modern strategies to create impactful and inclusive narratives. As the vice president of inclusion, diversity, equity and accessibility (IDEA) for IABC/Toronto, Matisse is pivotal in shaping policies and practices that embrace diversity. Additionally, her influence is further amplified in her capacity as the chair of the Diversity, Equity and Inclusion (DEI) Committee for IABC, where she spearheads initiatives to enhance inclusivity within the profession.
She holds credentials as a Certified Professional in Accessibility Core Competencies (CPACC) and an Accessible Documents Specialist (ADS), awarded by the International Association of Accessibility Professionals. These designations underscore her expertise and commitment to advancing accessibility in digital communications, making her a respected authority in her field.
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LINKS
Mentioned in This Episode
https://www.accessible-social.com/
https://www.w3.org/
https://www.accessibilityassociation.org/s/
LinkedIn hashtag
Connect With IABC on social media
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Visit IABC Online
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https://catalyst.iabc.com/
https://wc.iabc.com/
What happens when your frontline employees are tired of apologizing on behalf of the company? When public perception isn’t in your favor? This was the reality Oscar Munoz faced when he took the role of CEO and chairman of United Airlines in 2015.
So he went back to basics, embarking on an extensive listening tour with thousands of employees — and in time, things turned for the better.
We sat down with Oscar to learn about that journey, what’s changed since and the value of deploying this strategy.
Oscar will lead a spotlight session at IABC World Conference 2024, “Leadership Is an Act of Extended Storytelling.” The format will be part fireside chat and part town hall, to which Oscar says in this episode: “Bring it!” Bring your best questions, ask him about failure and get ready for a refreshing way to kick off your time at World Conference.
Tune in to this inspiring conversation and make plans to see Oscar this June in Chicago.
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Oscar Munoz is the former CEO and chairman of United Airlines (UAL) and serves on the board of directors of Salesforce, CBRE, TelevisaUnivision, and Archer Aviation, a leading Urban Air Mobility company and developer of all-electric vertical take-off and landing (“eVTOL”) aircraft. He serves on the Pentagon’s Defense Business Board, is a trustee of the University of Southern California and the Brookings Institution, as well as an independent trustee for Fidelity.
He is the author of the Wall Street Journal best-selling memoir, “Turnaround Time: Uniting an Airline and its Employees in the Friendly Skies,” published by Harper Business in May 2023. He is co-chair of the 2023 Blue Ribbon Commission for the National Association of Corporate Directors, the authority on best boardroom practices. Since 2022, the Oscar and Cathy Munoz Pave it Forward Foundation has proudly partnered with the American Heart Association (AHA) to create the AHA’s Social Impact Fund, providing financial grants and low interest loans for evidence-based, community-driven work to address heart health inequality.
Under his leadership, United Airlines demonstrated rapid improvement, delivering industry-leading operational reliability, and sustained financial success, with stock value increasing 54 percent during that period. Munoz formally retired as UAL’s executive chairman in May 2021.
Previously, Munoz served as president and chief operating officer of the North American rail-based transportation supplier CSX Corp. A decade of excellent financial performance, including a boost in operating income of nearly 600 percent, earned CSX recognition on the list of Most Honored Companies by Institutional Investor magazine.
He has served in various financial leadership positions across diverse industries, including U.S. West, AT&T, Coca-Cola, and PepsiCo.
He earned his undergraduate degree from the University of Southern California’s Marshall School of Business and an MBA from Pepperdine’s Graziadio Business School.
Hispanic Business magazine twice named Munoz one of its 100 Most Influential Hispanics, honoring his journey as an immigrant who, to this date, remains the only person of Hispanic heritage to run a U.S. airline.
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LINKS
Mentioned in This Episode
"Leadership Is an Act of Extended Storytelling”: A Fireside Chat and Town Hall With Oscar Munoz
IABC World Conference 2024
“Turnaround Time: Uniting an Airline and its Employees in the Friendly Skies,” by Oscar Munoz
Connect With IABC on social media
https://twitter.com/iabc
https://www.linkedin.com/company/iabc/
https://www.facebook.com/IABCWorld
https://www.youtube.com/user/IABClive
https://www.instagram.com/iabcgram/
Visit IABC Online
https://www.iabc.com/
https://catalyst.iabc.com/
https://wc.iabc.com/
The podcast currently has 110 episodes available.
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