This episode of PodCatalyst is brought to you by IABC’spartners at the USC Annenberg Center for Public Relations at the University of Southern California. Provided by the PRFuture podcast, this episode features host Fred Cook in conversation with Matt Tidwell, member of the IABC International Executive Board, Barby Seagal and Victoria Hamilton from Zeno Group, and USC Fellow David Michaelson.

Together, the group unpacks the findings of the 2025 GlobalCommunication Report: Mind the Gap, that USC developed in partnership with IABC and Zeno Group. The communicators discuss insights from more than 1,000 PR professionals across the globe and weighs in on how AI, hybrid work, generational shifts, influencer culture, and polarization are transforming the communications landscape.

Thank you to Fred Cook and the USC Annenberg Center forPublic Relations for their partnership with this report and for providing this insightful conversation to the IABC audience.

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LINKS

Episode

Mind the Gap: 2025 GlobalCommunication Report

Generational Divides on AI, Media,and Polarization Are Shaping the Future of PR

It’s Not Just You — GenerationalDivides Are Impacting PR and Comms

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