If you've ever hosted (or dreamed of hosting) a virtual summit and judged its success solely by how much money came in during launch week… this episode is your permission slip to think bigger.

In this episode of Virtual Summit Secrets, we're breaking down one of the biggest misconceptions in the summit world: that your summit's ROI starts and ends with sales. Spoiler alert—it doesn't. In fact, focusing only on revenue means you're missing most of the value your summit actually creates.

We're walking you through the full picture of summit ROI and uncovering the eight powerful ways a well-run summit continues to pay off long after the event ends from visibility and list growth to partnerships, content assets, confidence, and long-tail revenue.

In this episode, you'll learn:

• Why summit sales are only a small piece of the ROI puzzle

• How summits create visibility and momentum that lasts for months

• The difference between "list growth" and high-quality subscriber growth

• How summits lead to partnerships, collaborations, and future opportunities

• Why your summit is actually a content goldmine (and how to think about repurposing responsibly)

• How evergreen summits can fuel your funnel long after the live event

• What summits reveal about your audience, messaging, and offers—fast

• Why hosting a summit can completely change how you show up as a leader

If you've ever felt disappointed by your summit results or wondered if all that effort was "worth it," this episode will help you reframe success and see the true, long-term impact of hosting a virtual summit.

🎧 Tune in and expand your definition of ROI because summits aren't just launches, they're catalysts.