15 to 1: Revenue Growth

Join me as I go over a few of the fundamentals of a successful, customer/user-centric strategy.

Highlights include:

• Why this will be the foundation for everything you do.
• Where you should apply this in your business.
• Personas and customer journey mapping and how often you should update them.
• What to ask your different departments in an interview to uncover customer journey hints.
• How often you should be interviewing your customers.

Join me as we discuss what it means to have a growth mindset and how we can use it to develop tests that ultimately lead to an increase in revenue.

Highlights include:

• A quick introduction to me and the show.
• What it means to have a growth mindset.
• Why having a growth mindset is essential to producing revenue as we create company initiatives and strategies.
• How we can apply a growth mindset.
• The 2 types of data we should look at when forming our growth hypotheses.
• The importance of "marrying" the sales, marketing, product, and customer success teams together.
• What you can expect from this show each week.