The SellthatSaaS Podcast

15: Vin Matano!!! - How to be your own Niche as a Content Creator


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One of my best friends Vin Matano and I discuss all things New Jersey, New York, Katz Deli, and how to be your own niche when it comes to content creation on LinkedIn.


In this episode of the Sell That SAS podcast, I talk with Vin Matano, aka @VinSellsTech, about how creators can break free from their niche and build a unique personal brand. We discuss everything from breaking into tech sales, the rise of B2B influencer marketing, and practical ways to monetize your content. Vin, a six-year veteran in tech sales and a successful content creator, shares insights on balancing life as a creator, navigating brand partnerships, and why it’s important to showcase your personality outside of your career. #SaaS #TechSales #SDR #AE #ContentCreation #B2BMarketing #PersonalBranding #InfluencerMarketingCHAPTERS:00:00 - Intro02:35 - Insights from Twine Product Advisory Meeting05:10 - Vin's Lifestyle on Social Media09:20 - Monetization Strategies for Creators11:05 - How to Monetize as a Creator14:00 - Text Creators vs Video Creators17:10 - Will and Jack’s High School News Show19:28 - Content Creation Earning Potential20:25 - B2B Influencer Marketing Overview21:37 - Future Trends in LinkedIn22:38 - Understanding No-Click Content23:35 - Tracking Attribution in Marketing25:18 - Influencer Marketing Experiments26:48 - Final Thoughts32:30 - Embracing a Nicheless Approach35:49 - Connecting with Vin36:43 - Outro


Connect with Vin here on LinkedIn!


Vin has over 18k Followers on TikTok, 23k on LinkedIn, 5k on YouTube, and 40k on Instagram. Talk about star studded!!


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The SellthatSaaS PodcastBy Will Padilla