Project Salt Run

15 Weeks to Go: Blue Earth Summit, Live from London


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This one's a first for us, a live recording from the Blue Earth Summit in London! Hannah and Joel take the stage with Kate Williams, CEO of 1% for the Planet, to talk about purpose, endurance, and why storytelling matters now more than ever.

We get into how the idea of running across India was sparked by a colonial hedge, and how Kate found her fire for the climate fight waist-deep in snow!

Blue Earth Summit

The Green Runners

We’re currently raising money to make this expedition possible. EVERY Pound raised on Crowdfunder gets us closer to being able to reach India. 

Hannah will run 100 marathons in 100 days, covering 4,200 km, to raise £1,000,000 for 1% for the Planet on Givestar.  This journey is a powerful testament to the potential within all of us to make a real difference.

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In the face of unprecedented environmental challenges, Project Salt Run aims to inspire action through an extraordinary journey of transformation. Hannah Cox, a sustainability advocate with Indian heritage and a first-time runner, will undertake a life-changing challenge across India, following the historic Inland Customs Line. 

This colonial-era boundary enforced a devastating salt tax, causing immense suffering and millions of deaths, but has been largely forgotten from history.
By retracing this route, Hannah seeks to honour its legacy and transform its meaning, inviting others to discover their own version of extraordinary. This journey is not about guarantees of success, Hannah faces the real possibility of failure, but it’s a powerful reminder that taking bold steps, even in uncertainty, can inspire meaningful change.

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Project Salt RunBy Project Salt Run