This week Gary and Shekar welcome back Brian Numainville and Doug Madenberg of The Retail Feedback Group to discuss their recent findings around e-commerce, shopper behavior, and the future of retail. With consumers making fewer trips to the grocery store, retailers must take meaningful steps to make those experiences feel safe and satisfying. This episode can help by answering the questions: Do shoppers feel that their primary grocery store is providing good value? Has disruption in the supply chain affected consumer use of add flyers? What is the main determinant of satisfaction of a shopping trip even prior to the pandemic? and What are the biggest risks to traditional retailers?