I’m so excited to have an amazing guest on the podcast with us this week! We’re joined by Erin Trafford, a digital story strategist who specializes in helping entrepreneurs and small businesses find and tell their stories in a way that feels good and grows their bottom line. 

Erin is breaking down what digital storytelling is and how we can all use it in our businesses. One of the most effective ways to create deep connections with your audience is through storytelling, and Erin has made a professional career out of telling impactful stories and helping entrepreneurs find their own stories that will help them resonate with their clients. 

Be sure to tune into the entire episode to hear more on how storytelling can be used in business.

Here are a few points I cover:

• Erin’s journey and specialization in digital storytelling
• The role storytelling plays in business and copywriting
• Why your story is worth telling

I hope Erin’s insight and experience with storytelling helps you see that one of the best ways to connect with your audience is by taking the extra step to be vulnerable and open with the experiences you go through. We all have stories that are worth sharing with the world, and it’s important to share your stories to not only resonate with your audience but to help grow your business. 

If you have enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me, @megantaylor.co

 

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