The Copy Dates Podcast

Hello, hello! 👋 If you've ever looked at the calendar, realized Black Friday is basically here, and thought "I should probably write some emails"... this one's for you.

I've been behind Black Friday emails and campaigns for about a decade (for my own shop and for my copywriting clients), and in this training I'm spilling all of it. Here's what we cover:

☕ The kind of Black Friday sale that actually performs (and why Day of Deals usually don't)

☕ Why Black Friday is the opposite of a launch

☕ My three rules for every single Black Friday email

☕ How many emails you actually need (and which ones to skip)

☕ The nine decisions to plan your whole sale in an afternoon

☕ What to do (and what to send) in October so November is mostly just pressing send

Grab a notebook for this one! I'll tell you when to hit pause. 📝

And near the end, I tell you about something I made, the Launch Email Library, which is my complete launch email system, and it just got a brand-new Black Friday shelf: 14 Black Friday email templates, two send schedules, a Black Friday Mechanics page and a subject line library, so you can plan, write and schedule your whole sale in a day. 📚 I'll tell you exactly when that part starts, so if you're not in the mood for a pitch, hit stop. Everything before it is just teaching.

If you want it, the Launch Email Library is $227 through Friday, October 16th at midnight Pacific (that's the Black Friday price, six weeks early, so you can actually use it FOR Black Friday), then it goes back to $297. Grab it here: copytemplateshop.com/lel

Rooting for you, always.

Chapters

00:00 Welcome and who this is for

02:00 The kind of Black Friday sale we're talking about

05:45 Why Black Friday is the opposite of a launch

10:10 Rule 1: Say the deal in the first line

12:20 Rule 2: Keep it short

14:00 Rule 3: Make the deadline obvious, and don't move it

17:35 How many emails to send

20:40 Plan your sale: the nine decisions

25:55 What to do in October (and what to send)

28:35 Your homework

29:20 The Launch Email Library

36:35 Wrap-up

Navigating the world of evergreen funnels can feel like a maze, but when you have an expert like Roberta West guiding the way, the path becomes crystal clear.

In this episode, we dive deep with Roberta, shedding light on the nuances of evergreen strategies and the transformative power they hold for online businesses. From understanding the core differences between live launches and evergreen funnels to the pivotal role of compelling copy, we're covering all the bases.

If you've ever felt the pull of evergreen marketing but weren't sure where to start, this conversation is full of goodies for you!

📖 Want the SparkNotes version? Dive into the full blog post here.

🚀 Ready to kickstart your funnel? Our Webinar Funnel Copy Template Bundle can help you get it up and running way faster.

💬 Perfecting your sales page before launching your funnel? Grab our FREE Sales Page ChatGPT Prompts to elevate your copy game.

👋🏻 Learn more about Roberta and her programs at robertawest.com/evergreen. Or follow her on Instagram! 

Let’s get physical! Today we’re going to talk about the physical parts of your offer- i.e. anything tangible (think workbooks, swag, meal plans, etc) but also the modules of your digital courses. Essentially, anything that the client gains access to after they purchase your offer.

But how much emphasis should you be placing on those tangible things in your sales copy? What should you be highlighting on your sales page and in your sales emails to emphasize the big picture results you’re promising? 

In this episode, we’re going to take a closer look at:

• Why knowing your audience is critical 
• How taking into account their past experiences can help you in your offer

Becoming more familiar with your audience helps you know exactly what parts of your offer you need to emphasize to get them to buy. Remember: you’re selling a possibility, and you don’t need to clutter that up with endless lists of all the things your clients will get. The desired transformation will look different for every customer, so paint them a broader picture, and let them fill in their own blanks.

If you’ve enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me @megantaylor.co

CONNECT WITH MEGAN

INSTAGRAM: http://www.instagram.com/megantaylor.co     

WEBSITE: http://megantaylor.co 

FACEBOOK: http://facebook.com/megantaylor.co 

EPISODE RESOURCES

Get Your Sales Copy Templates here:  https://copytemplateshop.com/product-category/sales-copy/

Create high converting cart pages, upsells & affiliate campaigns with ease: https://copytemplateshop.com/thrivecart 

One of the most common mistakes I see in sales copy is a lack of narrative structure. Most of the time, this issue lives on the sales page. I’m not saying you need to weave an epic tale of love loss and adventure), but infusing key storytelling elements into the foundations of what you’re offering goes a long way in enlivening your copy and making it more likely to connect and convert. In this episode we’ll talk more about:

Again, I’m not telling you to tell a tale worthy of an Oprah endorsement… but some well-crafted, compelling copy that reveals a bit more about YOUR story can go a long way in attracting clients. It makes you relatable, and makes your potential customer feel like they know you and can trust your intentions.

If you’ve enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me @megantaylor.co

CONNECT WITH MEGAN

INSTAGRAM: http://www.instagram.com/megantaylor.co     

WEBSITE: http://copytemplateshop.com

EPISODE RESOURCES

Get Your Sales Copy Templates here:  https://copytemplateshop.com/product-category/sales-copy/

Create high converting cart pages, upsells & affiliate campaigns with ease: https://copytemplateshop.com/thrivecart 

Read the full blog post: https://copytemplateshop.com/blog/sales-page-structure/

Figuring out your offer differentiator is CRITICAL. It can really make or break your launch. Why are people going to choose YOUR offer if they don’t know why it’s better than all the other ones out there?

In this episode we take a closer look at:

• How to identify the ways that your offer fills gaps that no one else does
• Ways to capitalize on that in your copy

Making your program’s differences obvious for the client will go a long way, and reinforcing those differences on your sales pages and emails will drive your point home. 

It also helps take the work out of the process for the buyer; their mind is made up before they even feel like they have to go look at an alternative program. 

If you’ve enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me @megantaylor.co

CONNECT WITH MEGAN

INSTAGRAM: http://www.instagram.com/megantaylor.co     

WEBSITE: http://megantaylor.co 

FACEBOOK: http://facebook.com/megantaylor.co 

EPISODE RESOURCES

Get Your Sales Copy Templates here:  https://copytemplateshop.com/product-category/sales-copy/

Create high converting cart pages, upsells & affiliate campaigns with ease: https://copytemplateshop.com/thrivecart 

Launching an offer takes a lot of thought, planning, energy, and…copy! This may come as a surprise to you, or you may already know and are looking for tips.  Either way, this episode is a great resource that covers all the launch copy you will need, as you get ready to put your offer out there to the world.

Taking time and care to write strong copy for your launch allows you to get your message across, connect with your audience, and help close sales on autopilot. For that reason, this is something you want to plan out carefully and have a solid understanding of as you plan your launch in general.

The specifics I discuss on this episode are:

• Pre-Launch Event Copy 
• Launch Copy 
• Copy as a Part of Your Launch Planning Process 

This list of must-have launch copy items isn’t meant to intimidate you - in fact, I’m putting it out there for the opposite reason! It’s my hope that it will serve to help you be better prepared and to really squeeze the most value possible out of your exciting offer.

If you’ve enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me @megantaylor.co

CONNECT WITH MEGAN
INSTAGRAM: http://www.instagram.com/megantaylor.co
WEBSITE: http://megantaylor.co
FACEBOOK: http://facebook.com/megantaylor.co

EPISODE RESOURCES
Get Your Sales Copy Templates here: https://copytemplateshop.com/product-category/sales-copy/
Create high converting cart pages, upsells & affiliate campaigns with ease: https://copytemplateshop.com/thrivecart 

Sales objections are a tough thing to face, but you don’t have to handle them in a way that makes you feel…for lack of a better term…icky. In today’s episode, I’m giving my best pointers on how you can overcome objections in your sales copy in an empathetic and ethical way that you can feel GOOD about.

You’re probably feeling hesitant to believe that it’s that easy. And I don’t blame you! But for what it’s worth, looking at objections from a different angle and understanding their validity also helps you understand that there’s a valid way to address them productively. 

The specifics I discuss in this episode are:

• What are Buyer Objections?
• The Importance of Overcoming Objections
• Overcoming Objections to Spur a Deeper Connection

Don’t let buyer objections intimidate you in 2022! Make this the year of conversions. Give your audience everything they need to get off the fence and say YES to what you have to offer.

If you’ve enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me @megantaylor.co

CONNECT WITH MEGAN

INSTAGRAM: http://www.instagram.com/megantaylor.co     

WEBSITE: http://megantaylor.co 

FACEBOOK: http://facebook.com/megantaylor.co 

EPISODE RESOURCES

Grab Your Sales Copy Templates here: https://copytemplateshop.com/product-category/sales-copy/

Wondering how to supercharge your pre-launch marketing? In this episode, we delve into the power of a waitlist strategy and how it can elevate your product launches.

We'll explore the ins and outs of creating an effective waitlist, from crafting enticing incentives to nurturing potential buyers. Discover the benefits of building anticipation, gathering feedback, and ensuring you're attracting the right audience. Plus, we'll discuss common pitfalls to avoid and how to ensure your waitlist strategy aligns with your overall business goals.

The specifics I discuss on this episode are:

• What is a Waitlist Strategy?
• Where Waitlist Strategies Tend to Go Wrong
• Nurturing Those on Your Waitlist the Right Way

I hope this episode inspires you to take care in creating your own waitlist strategy, in order to maximize sales and give people what they need to say YES to your offer.

📖 Want to learn more about waitlist marketing strategies? Reading the full blog post here.

📓 Ready to nail your sales copy? Check out our Sales Page Copy Templates for a step-by-step guide.

🚀 Write your sales page even faster using our FREE sales page chat GPT prompts.

In our first episode of 2022, I’m starting a series of episodes that discuss all things offers and launches. 

With a new year upon us, I know that you have amazing and exciting ideas that you want to put into action for your business. To do that, you need to get clear on your launch messaging in order to speak directly to your dream buyers and to make sales.

Getting clear on our messaging and making it as specific as possible for your unique offer will make a world of difference when it comes to reaching your audience, giving them all the right information, and making major leaps in revenue.

The specifics I discuss on this episode are:

• Brand Messaging vs. Launch Messaging
• Reconnecting With Your Brand Messaging 
• The Offer Itself
• Your Launch Strategy
• Who Your Dream Buyer Is
• Objections and Hesitations 
• Consider the Relaunch Aspect

There are a LOT of different aspects that feed into effective offer messaging, and it’s important that you cover them all to maximize your success with any launch. This episode provides a high-level overview of what to understand about your offer before you dive into the messaging aspect, which comes even before your sales copy.

If you’ve enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me @megantaylor.co

CONNECT WITH MEGAN

INSTAGRAM: http://www.instagram.com/megantaylor.co     

WEBSITE: http://megantaylor.co 

FACEBOOK: http://facebook.com/megantaylor.co 

EPISODE RESOURCES

Grab Your Sales Copy Templates here: https://copytemplateshop.com/product-category/sales-copy/

In our last episode of 2021, I’m letting you in on a secret: if you really want to have your most successful launch (time after time), you need to examine the data that each launch provides. I’m wrapping up my launch strategy mini-series with some tidbits about doing a post-mortem on each launch, which can provide valuable insights that help you plan for your next launch and to make it better.

These reflections are so important in evolving your launch strategy and positively impacting your business. Don’t miss out on this helpful information - I share lots of tips on digging into the data to learn as much as you can.

The specifics I discuss on this episode are:

• Collecting Data Post-Launch 
• Key Data Points to Examine 
• Launches are Living Hypotheses

Squeezing the maximum amount of information out of your launch once it’s done gives you loads of interesting tidbits that you’ll be able to use in your constantly evolving launch hypotheses. I promise you’ll never regret taking the time to learn where you could change and improve for next time!

If you’ve enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me @megantaylor.co

CONNECT WITH MEGAN

INSTAGRAM: http://www.instagram.com/megantaylor.co     

WEBSITE: http://megantaylor.co 

FACEBOOK: http://facebook.com/megantaylor.co 

EPISODE RESOURCES

Waitlist Page Copy Template: https://copytemplateshop.com/product-category/sales-copy/

HotJar: https://megantaylor.co/hotjar

More on open rates and click-through rates: https://megantaylor.co/blog/increase-email-open-rates-16/

What To Do Before You Launch: Optimizing for Connections & Conversions: https://megantaylor.co/blog/conversion-copywriting-34/

What to Do During Your Launch: Writing Copy That Sparks Action: https://megantaylor.co/blog/launch-marketing-35/