Navigating the world of website copy can be a minefield, especially when common mistakes can cost you conversions and credibility.

In today's episode, we're uncovering the top website mistakes that even seasoned entrepreneurs make and, more importantly, how to avoid them. From the pitfalls of overthinking to the importance of pre-writing research, we're diving deep to ensure your website truly resonates with your dream clients.

Plus, we'll discuss the value of regular website check-ins and the power of feedback in refining your online presence.

Here are a few mistakes I cover:

1. Overthinking it
2. Starting with the design first 
3. Throwing something together to get a website out there
4. Starting by writing

I hope that this episode gives you some tools to approach writing your website copy the right way.

📖 Learn more about these common website copy mistakes by reading the full blog post here.

🚀 Ready to master the art of website copywriting? Enroll in our Strongly Brewed Websites course!

🗺️ For a step-by-step guide to crafting compelling website copy, grab our FREE Website Copy Roadmap.

Should you hire a copywriter, or write your own website copy? In this episode, we're championing the benefits of DIYing your website copy, especially for new business owners still carving out their niche.

We'll cover all of the benefits of writing your own website content, plus hear firsthand experiences from business owners who took the plunge and reaped the rewards, including a surge in business revenue and a newfound confidence in their brand voice.

Whether you're launching a new venture or pivoting your existing business, this episode is a treasure trove of insights and tips to help you craft website copy that truly resonates.

Here are a few points I cover:

📖 Keen to explore further? Dive into the full blog post here for a rich tapestry of insights and guidance.

🚀 Ready to elevate your website copy to new heights? Enroll in our Strongly Brewed Websites course!

🗺️ Embarking on a website revamp? Grab our FREE Website Copy Roadmap to navigate your way to success with ease and confidence.

CONNECT WITH OUR GUESTS:

Julie's website: https://thesleepyheadcoach.com/

Danae's website: https://www.danaebloise.com/

Michelle's website: https://www.michellepontvert.com/

Ever wondered what a copywriter does BEFORE writing website copy? In today’s episode, I’m dishing on the exact 5-step system that I use every single day in my business to write compelling, engaging, and high-converting copy for my clients.

On Day 5 of the Website Copy Bootcamp, I'll tell you what you can do before you start writing to set yourself up for success and make the writing process a lot easier. I’ll walk you through the most important (and most overlooked) steps that will take your website copy from meh to WOW-worthy.

Ready to update or launch your website? Save $200 on Website in a Week, my done-with-you website copywriting course, until September 30th at http://websiteinaweekcourse.com/ 

6 seconds. That’s how long you have to make a first impression with your website. In that amount of time, your reader should be able to figure out whether or not they're in the right place AND be able to easily find the most relevant information for them.

On Day 4 of the Website Copy Bootcamp, I’m sharing my tips for homepage copy that leaves readers wanting more & ready to take the next step. We’ll take a close look at your homepage’s headline, and learn about a simple test that can help you take it to the next level.

Ready to update or launch your website? Save $200 on Website in a Week, my done-with-you website copywriting course, until September 30th at http://websiteinaweekcourse.com/

I’m clearing the air on this common website copy myth — one that’s probably holding YOU back from developing your copywriting skills and writing website copy that supports you and your business goals.

On Day 3 of the Website Copy Bootcamp, I’m doing a deep dive into the most common myth I hear about website copy, and sharing my best tips on how to overcome the roadblocks that are holding you back from DIYing your copy.

Ready to update or launch your website? Save $200 on Website in a Week, my done-with-you website copywriting course, until September 30th at http://websiteinaweekcourse.com/ 

Real talk: is your website supporting you in your business? Your website SHOULD support your schedule, your business, and the way you prefer to sell & engage with your clients. But, at the same time, it also needs to support your dream clients by providing the info they need to make informed decisions.

On Day 2 of the Website Copy Bootcamp, we’ll talk about how to know whether your website copy is working for you — and what to do about it if it’s not! We’ll consider how your business goals, your lifestyle & schedule, and your readers’ needs influence your website copy, plus how to troubleshoot and fix common website copy issues.

Ready to update or launch your website? Save $200 on Website in a Week, my done-with-you website copywriting course, until September 30th at http://websiteinaweekcourse.com/

Want to get more qualified leads for your business on autopilot? That’s the magic of a well-written website! With the right words, you can get more inquiries who already know what you do, trust you, know they can afford to work with you, and are excited to hear from you — WITHOUT hopping on “a quick call”. 

On Day 1 of the Website Copy Bootcamp, we’ll chat about the importance of website copy in 2021 and beyond. We’ll explore today’s copywriting best practices, and how to apply them in your website copy so you can attract better clients, reclaim your time, and show up confidently online.

Ready to update or launch your website? Save $200 on Website in a Week, my done-with-you website copywriting course, until September 30th at http://websiteinaweekcourse.com/ 

Ever felt that your website isn't quite capturing the essence of your brand or resonating with your audience? In today's episode, we're diving into the telltale signs that it's time to refresh your website content.

From attracting the wrong-fit leads to feeling a disconnect with your own site, we'll explore the common pitfalls and how to address them. Plus, we'll discuss the importance of ensuring your website truly reflects your evolving business and offers a seamless experience for potential clients.

Whether you're looking to boost conversions or simply make your site feel more "you", this episode is packed with actionable insights.

📖 Want to dive deeper? Check out the full blog post here for a comprehensive breakdown of these 5 signs.

🚀 Ready to craft compelling website copy? Enroll in our Strongly Brewed Websites course!

🗺️ For a step-by-step guide to updating your website content, grab our FREE Website Copy Roadmap.

In this week’s episode, I’ll discuss one of the most frustrating parts of email marketing: what to do if your emails aren't working. I know how difficult this can be, especially when you pour a lot of time and effort into your emails. But, this happens to everyone, so don’t get discouraged! 

In the episode, I’ll dive into the tips and advice I have that will help you improve your open and click through rates, so you can see better results from your email marketing efforts.  

Here are a few points I cover:

• You’re not alone
• The importance of data
• The two most important rates to consider
• How to improve your subject lines

I hope this episode helps you have an idea of how to troubleshoot your emails when you feel like they’re not working for you.

If you have enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me, @megantaylor.co

And be sure to save your seat for my upcoming Website Copy Bootcamp where we’ll be diving into all things website copywriting. We kick off on September 13th! 

CONNECT WITH MEGAN:

INSTAGRAM

WEBSITE

FACEBOOK

EPISODE RESOURCES:

Get 20% off all email marketing related templates in The Copy Template Shop with the code AUGUST2021, available only for the month of August.

• Webinar landing page template
• Opt-in landing page copy template
• Welcome email sequence template
• Email bundle
• Sales copy email template

Check out Flodesk, my favorite email marketing platform (Affiliate link)

I’m so excited to have an amazing guest on the podcast with us this week! We’re joined by Erin Trafford, a digital story strategist who specializes in helping entrepreneurs and small businesses find and tell their stories in a way that feels good and grows their bottom line. 

Erin is breaking down what digital storytelling is and how we can all use it in our businesses. One of the most effective ways to create deep connections with your audience is through storytelling, and Erin has made a professional career out of telling impactful stories and helping entrepreneurs find their own stories that will help them resonate with their clients. 

Be sure to tune into the entire episode to hear more on how storytelling can be used in business.

Here are a few points I cover:

• Erin’s journey and specialization in digital storytelling
• The role storytelling plays in business and copywriting
• Why your story is worth telling

I hope Erin’s insight and experience with storytelling helps you see that one of the best ways to connect with your audience is by taking the extra step to be vulnerable and open with the experiences you go through. We all have stories that are worth sharing with the world, and it’s important to share your stories to not only resonate with your audience but to help grow your business. 

If you have enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me, @megantaylor.co

CONNECT WITH MEGAN:

INSTAGRAM

WEBSITE

FACEBOOK

CONNECT WITH ERIN:

WEBSITE

STORIES FOR A YEAR PROGRAM

PERSONAL INSTAGRAM

STORY STUDIO INSTAGRAM

LINKEDIN

EPISODE RESOURCES:

Get 20% off all email marketing related templates in The Copy Template Shop with code AUGUST2021, available only for the month of August:

1. Webinar landing page template
2. Opt-in landing page copy template
3. Welcome email sequence template
4. Email bundle