The Copy Dates Podcast

I’m so excited to have an amazing guest on the podcast with us this week! We’re joined by Erin Trafford, a digital story strategist who specializes in helping entrepreneurs and small businesses find and tell their stories in a way that feels good and grows their bottom line. 

Erin is breaking down what digital storytelling is and how we can all use it in our businesses. One of the most effective ways to create deep connections with your audience is through storytelling, and Erin has made a professional career out of telling impactful stories and helping entrepreneurs find their own stories that will help them resonate with their clients. 

Be sure to tune into the entire episode to hear more on how storytelling can be used in business.

Here are a few points I cover:

• Erin’s journey and specialization in digital storytelling
• The role storytelling plays in business and copywriting
• Why your story is worth telling

I hope Erin’s insight and experience with storytelling helps you see that one of the best ways to connect with your audience is by taking the extra step to be vulnerable and open with the experiences you go through. We all have stories that are worth sharing with the world, and it’s important to share your stories to not only resonate with your audience but to help grow your business. 

If you have enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me, @megantaylor.co

CONNECT WITH MEGAN:

INSTAGRAM

WEBSITE

FACEBOOK

CONNECT WITH ERIN:

WEBSITE

STORIES FOR A YEAR PROGRAM

PERSONAL INSTAGRAM

STORY STUDIO INSTAGRAM

LINKEDIN

EPISODE RESOURCES:

Get 20% off all email marketing related templates in The Copy Template Shop with code AUGUST2021, available only for the month of August:

1. Webinar landing page template
2. Opt-in landing page copy template
3. Welcome email sequence template
4. Email bundle

In this week’s episode, we’ll be talking all about how to create an impactful welcome sequence. 

Last week we touched on how to create a true lead magnet to get people to sign up for your emails. Now that you have new subscribers it's important to start nurturing those connections and the welcome sequence is one of the best ways to do it. 

I’ll dive into what an email sequence is and the top five emails that I recommend any business owner have in their welcome sequence. 

Here are a few points I cover:

• What is a welcome sequence?
• How to use your sequence to build connections
• What your email sequence needs
• The five emails you need in your welcome sequence

I hope this episode helps you to create an impactful welcome sequence for your business. If you can implement a welcome sequence for your business that includes the five emails I discuss, you'll be able to nurture deeper relationships with your new subscribers. Don’t miss out on this opportunity!

If you have enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me, @megantaylor.co

CONNECT WITH MEGAN:

INSTAGRAM

WEBSITE

FACEBOOK

EPISODE RESOURCES:

Get 20% off all email marketing related templates in The Copy Template Shop, available only for the month of August 2021

• Webinar landing page template
• Opt-in landing page copy template
• Welcome email sequence template
• Email bundle
• Sales copy email template
• Copytemplateshop/flodesk

In this week’s episode, we’ll be talking all about the most effective ways to strategically grow your email list. 

Last week, we touched on how to write emails people want to read. But to write those emails and use them to build connections with your audience, you first need to get people on the email list! 

The way that you do this is by pulling them into your world and making your email list a place that they genuinely want to be a part of. The best way to do this? By creating a good lead magnet!

I’ll dive into the differences between a freebie and a lead magnet, as well as what actually goes into creating a true lead magnet for your business. Be sure to tune into the full episode! 

Here are a few points I cover:

• The differences between a freebie and a lead magnet
• What goes into creating a true lead magnet?
• How to sell your lead magnet
• The importance of following up

I hope this episode helps you to grow your email list. The best way you’re going to attract the right kind of people to your business offers or services is by creating a good lead magnet. Once you’re able to create this freebie and communicate to your audience why they should opt-in, it’ll be a game-changer for your overall business growth!

If you have enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me, @megantaylor.co

CONNECT WITH MEGAN:

INSTAGRAM

WEBSITE

FACEBOOK

EPISODE RESOURCES:

• Flodesk, my email provider of choice (affiliate link)

Get 20% off all email marketing related templates in The Copy Template Shop using the code AUGUST2021. (Expires 08/31/2021)

• Webinar landing page template
• Opt-in landing page copy template
• Welcome email sequence template
• Email bundle
• Sales copy email template

In this week’s episode, we’ll be talking all about email marketing and email copy. It feels like a great time to talk about this because, even though we’re all slowing down for the summer, many of us have upcoming plans for launches over the next few months. Growing your email list is one of the best ways to set yourself up for success!

I’ll share my top tips on how to write emails that people actually want to read and the importance of growing your email list for your business success. Be sure to tune into the full episode! 

Here are a few points I cover:

• Why growing your email list is so important
• The most common arguments around email marketing
• One-way vs two-way communication
• Top tips for writing engaging emails

I hope these tips help you when it comes to writing effective email copy. It doesn’t matter what you’re selling — whether it's a product or service — all businesses should utilize email marketing. Writing strong email copy will bring so much benefit to your overall business success.

If you have enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me, @megantaylor.co

CONNECT WITH MEGAN:

INSTAGRAM

WEBSITE

FACEBOOK

EPISODE RESOURCES:

• Flodesk

& Get 20% off all email marketing related templates in The Copy Template Shop, available only for the month of August 2021

• Webinar landing page template
• Opt-in landing page copy template
• Welcome email sequence template
• Email bundle
• Sales copy email template

I am so excited to have a rockstar guest on the podcast with us this week! We are joined by Lisa Princic, the go-to coach for all of your membership needs. In this episode, we’re going to discuss the ins and outs of building & promoting a profitable membership program.

Lisa is breaking down her top tips on how you can scale your online business through a membership program, as well as the best methods for speaking to your target members through copy. Be sure to tune into the entire episode to hear more on creating an offer that builds long-term, transformational client connections.

Here are a few points I cover:

• Hooking your target audience through copy
• The benefits of creating a membership program
• The difference of being in a coaching membership program
• Pro tip: Create balance in your business & have fun!

I hope these tips help you when it comes to creating an effective membership framework for your business. Just remember - your mission matters in the online business world. And when you have valuable services & outcomes to offer, your clients will sign up for your program because of who you are and what you stand for more than anything else.

If you have enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me, @megantaylor.co

CONNECT WITH MEGAN:

INSTAGRAM

WEBSITE

FACEBOOK

CONNECT WITH LISA

REVOLUTIONARY MEMBERSHIP ROADMAP

INSTAGRAM

WEBSITE

EPISODE RESOURCES:

• Membership sales page template
• Conspirituality Podcast
• Cultish: The Language of Fanaticism
• The BS‑Free Service Business Podcast

In this episode, I want to dive deep into a question I commonly get asked: “What sections should I be including on my sales page?”

This can be a tricky question to answer, because, like most things in copy and business, it depends! 

I'll depends on things like… who you’re selling to, where your traffic to your sales page is coming from, how much trust you’ve established with the reader, and so on. Be sure to tune into the entire episode to hear more on what sections you should be including in your sales page!

Here are a few points I cover:

I hope this episode helps when it comes to deciding what to include in your sales page as well as the different factors to keep in mind depending on what you’re selling.

If you have enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me, @megantaylor.co

Read the full blog post here: https://copytemplateshop.com/blog/sales-page-structure/

CONNECT WITH MEGAN:

INSTAGRAM

WEBSITE

FACEBOOK

EPISODE RESOURCES:

In this episode, we’re going to talk all about the features section of the sales page! You shouldn’t present your offer like an ingredients list. Instead, we want to communicate to the reader WHAT your offer is and HOW it's a solution to their problem. Give them details on how the offer will deliver the transformation they’re looking for if you want to boost conversions.

Here are a few points I cover:

• Why you can’t just present your offer as a list
• What will happen if you overlook this section?
• How to identify the value of your offer
• A simple copy trick to boost this section for more conversions

I hope this episode helps you gain a better understanding as to why the feature section on your sales page is so important, and the different ways you can use details to communicate the value your offer provides.

If you have enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me, @megantaylor.co

CONNECT WITH MEGAN:

INSTAGRAM

WEBSITE

FACEBOOK

EPISODE RESOURCES:

The Copy Template Shop

Membership Sales Page Copy Template

Today, we’re going to talk all about FAQs! Specifically, we’ll chat about the importance of the FAQ section on your sales page and the best ways you can utilize it to help alleviate any objections your reader may have surrounding your offer. This is a powerful selling and conversion tool, but also helps your audience make more informed decisions about your offer!  

Here are a few points I cover:

• The types of people who read the FAQ section
• How to overcome your buyer’s objections in the FAQs
• Types of objections to overcome in the FAQ section

I hope this episode helps you gain a better understanding as to why the FAQ section on your sales page is so important, and the different ways you can use this section to benefit your business. 

If you have enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me, @megantaylor.co

CONNECT WITH MEGAN:

INSTAGRAM

WEBSITE

FACEBOOK

EPISODE RESOURCES:

The Copy Template Shop

Membership Sales Page Copy Template

Ever feel like your marketing messages are just blending into the background noise? The secret to standing out might just lie in understanding your ideal client avatar.

In this episode, we delve deep into the art of crafting a client avatar that truly resonates. We'll debunk traditional methods that might be holding you back and reveal a more inclusive and effective approach. From understanding your audience's pain points and motivations to tailoring your messaging for maximum impact, this episode is a goldmine for anyone looking to elevate their marketing game.

Here are a few points I cover:

• Writing inclusive copy.
• “Less is more” — does it apply to identifying your ideal client?
• How you should define your ideal client.

I hope this episode helps you identify new ways to create your ideal client avatar! If you can define yours properly, your niche will become clear, you’ll be able to better serve your audience, and your copy will be much, much stronger as a result.  

If you have enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me, @megantaylor.co

📖 Dive deeper into the world of client avatars with the full blog post here.

📓 Ready to refine your messaging? Discover the magic of our Messaging Clarity Journal and let your brand voice shine.

🗺️ Kickstart your website revamp with our FREE Website Copy Roadmap and navigate the world of copy with confidence.

In this episode of The Copy Dates Podcast, I am so excited to be joined by Danbee Shin, a web designer and copywriter for online coaches. Danbee is passionate about creating a globally inclusive online business industry in the coaching space and beyond, and in this episode we’re talking about global inclusion in the online world and how we can be more inclusive and welcoming in our businesses (particularly in our copywriting).

Here are a few points I cover:

• Shifts in the Industry
• The reasons Danbee feels we lack global inclusion 
• The importance of analyzing your intentions
• What global inclusion looks like
• Tips to bringing global inclusion to your business and copy
• Danbee’s mission and upcoming workshop

I hope this episode helps you see the importance of global inclusion in the online business industry. It’s so important to be aware of the fact we are building communities with our online businesses. We should make efforts to be as inclusive as possible so everyone can be a part of the community and feel valued!

You can check out Danbee’s training on “Global Inclusion Basics” here.

If you have enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me, @megantaylor.co

CONNECT WITH MEGAN:

INSTAGRAM

WEBSITE

FACEBOOK

CONNECT WITH DANBEE:

Global Inclusion Workshop

Instagram

Website