The Copy Dates Podcast

What should you do in 2022 to set yourself up for launch success? In today’s episode, it’s time to get into the creation phase of your launch! Let’s talk about what things you can do as you get ready to open the cart AND after your offer is live to keep sales momentum going.

There are a range of mistakes that I’ve seen made - and made myself - leading up to and during launches that I don’t want you to fall victim to. The more you know about how you can prime your audience for your launch, so that they’re ready to take advantage of your offer, the better your results will be. 

The specifics I discuss on this episode are:

• Nailing the Creation Phase of Your Launch
• Writing Copy that Sparks Action
• What to Do During Your Launch for Maximum Success 

Engaging with your audience to the best of your ability and squeezing as much information as you can out of their thoughts about your launch is truly key to your success. I’m going over all the ways you can tap into this valuable information in this episode, so it’s one you WON’T want to miss.

If you’ve enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me @megantaylor.co

CONNECT WITH MEGAN

INSTAGRAM: http://www.instagram.com/megantaylor.co     

WEBSITE: http://megantaylor.co 

FACEBOOK: http://facebook.com/megantaylor.co 

EPISODE RESOURCES

Waitlist Page Copy Template: https://copytemplateshop.com/product-category/sales-copy/ 

HotJar: https://megantaylor.co/hotjar

What To Do Before You Launch: Optimizing for Connections & Conversions: https://megantaylor.co/blog/conversion-copywriting-34/

Tips for Overcoming Writer’s Block & How Writing to a Muse Can Help: https://megantaylor.co/blog/overcoming-writers-block-30/ 

Let’s talk launches, baby! I’m talking about what you should do prior to a launch in order to set yourself up for success. So often, business owners want to jump right into launching their offer and skip some vital steps that could really benefit them in the long run when it comes to connections and conversions.

I get that it’s tempting to put all your energy into the “during” part of a launch... but what about what comes before that? It’s a vital piece of the process that shouldn’t be ignored! I get into all of that on this episode.

Here are some tips I offer on this episode:

• Asking Your Audience What They Want
• Keeping Things Simple
• Setting Goals

The pre-launch process is the foundation for all the good and success that is to come, so do it right and you’ll thank yourself as you reap the benefits.

If you’ve enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me @megantaylor.co

CONNECT WITH MEGAN

INSTAGRAM: http://www.instagram.com/megantaylor.co     

WEBSITE: http://megantaylor.co 

FACEBOOK: http://facebook.com/megantaylor.co 

EPISODE RESOURCES

Waitlist Page Copy Template: https://copytemplateshop.com/product-category/sales-copy/

HotJar - Understand how users behave on your site, what they need, and how they feel, fast: https://megantaylor.co/hotjar

On today’s episode of The Copy Dates Podcast, I’m talking about how you can not only write authentic, high-converting copy, but how you can do it with EASE. Yup, I’m breaking down how to write engaging content in a way that takes all the dread out of it.

Here are some specific topics I cover in this episode:

• The Mistake Business Owners Make with Copy
• Creating a Swipe File
• Copywriting Formulas 
• The Benefits of Copy Templates 

It’s my hope that this episode helps you understand that there are tools that can take the stress out of writing authentic and effective business copy! 

If you’ve enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me @megantaylor.co

CONNECT WITH MEGAN

INSTAGRAM: http://www.instagram.com/megantaylor.co     

WEBSITE: http://megantaylor.co 

FACEBOOK: http://facebook.com/megantaylor.co 

EPISODE RESOURCES

THE COPY TEMPLATE SHOP BLACK FRIDAY 2021 SALE IS FINALLY HERE!!!: https://copytemplateshop.com/blackfriday/

The Ultimate Guide to No-Pain Copywriting (or, Every Copywriting Formula Ever): https://copyhackers.com/2015/10/copywriting-formula/

In today’s episode of The Copy Dates Podcast, I’m talking about getting into the right mindset to write amazing copy for your business. And with that, I’m debunking three common beliefs I often hear that hold people back.

Here are some specific topics I cover on this episode:

• Whether or not you need to be a “strong writer” to write good copy
• Outsourcing your copy: whether or not it’s actually necessary
• Why copywriting is so time consuming (and what we can do about it)

It’s my hope that this episode helps you understand why you’re completely equipped to write your own business copy and why it’ll make you a better business owner in the process.

If you’ve enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me @megantaylor.co

CONNECT WITH MEGAN

INSTAGRAM: http://www.instagram.com/megantaylor.co     

WEBSITE: http://megantaylor.co 

FACEBOOK: http://facebook.com/megantaylor.co 

EPISODE RESOURCES

THE COPY TEMPLATE SHOP BLACK FRIDAY 2021 SALE IS COMING! SIGN UP FOR THE WAITLIST NOW: https://copytemplateshop.com/blackfriday/

GRAMMARLY: https://grammarly.com/

On today’s episode of The Copy Dates Podcast, I’m diving into what social proof means and how you can use it strategically to help make sales for your business.

While this is a term that’s thrown around a lot in the business world, it can be hard to connect what it means to how it can be used intentionally to meet your goals. I’m getting into the nitty-gritty of this topic on this episode:

• What is Social Proof?
• How to Bring Social Proof Into Copywriting
• Effective Social Proof Tactics
• Using Social Proof Strategically 

It’s my hope that this episode drives home not only the fact that social proof is important, but that using it where it matters most garners serious results.

If you’ve enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me @megantaylor.co

CONNECT WITH MEGAN

INSTAGRAM: http://www.instagram.com/megantaylor.co     

WEBSITE: http://megantaylor.co 

FACEBOOK: http://facebook.com/megantaylor.co 

EPISODE RESOURCES

THE COPY TEMPLATE SHOP BLACK FRIDAY 2021 SALE IS COMING! SIGN UP FOR THE WAITLIST NOW: https://copytemplateshop.com/blackfriday/

In today’s episode of The Copy Date Podcast, I’m talking about a phenomenon that’s 100% torture for writers: writer’s block. This issue can feel debilitating, but it doesn’t have to. Although there’s no one-size-fits-all cure for this “ailment,” there are definitely ways to minimize it.

One of the most effective methods of eradicating writer’s block that I’ve found is writing to a muse. And I’m breaking down the ultimate prescription for writer’s block in this episode:

• What is Writer’s Block?
• What Causes Writer’s Block?
• How Can You Cure Writer’s Block
• Writing to a Muse
• The Benefits of Writing to a Muse

I hope this episode helps you see how writing to a muse can greatly improve your copy and help you connect with your audience.

If you’ve enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me @megantaylor.co

CONNECT WITH MEGAN

INSTAGRAM: http://www.instagram.com/megantaylor.co    

WEBSITE: http://megantaylor.co  

FACEBOOK: http://facebook.com/megantaylor.co  

EPISODE RESOURCES

THE COPY TEMPLATE SHOP BLACK FRIDAY 2021 SALE IS COMING! SIGN UP FOR THE WAITLIST NOW: https://copytemplateshop.com/blackfriday/

The idea of authenticity can sometimes get in the way of how you show up for your business! In today’s episode, I discuss what it actually means to write authentic copy. Sometimes, people get so caught up in what they think they shouldn’t do that they can’t recognize the different ways their messaging and voice is wrongly dictated by the pressures of the business world.

I’m here to help you shake that pressure so that you can figure out how to ensure your copy takes your customer on the journey that feels authentic to you and your business.

A few of the things I talk about in this episode are:

• How does the idea of authenticity get in the way?
• The desire to write authentic copy and where it comes from
• Defining authenticity for yourself
• Taking your customer on a journey through your copy

I hope that this episode brings you clarity on what it means to have authentic copy and what you need to bring that to your business. 

If you’ve enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me @megantaylor.co

CONNECT WITH MEGAN

INSTAGRAM: http://www.instagram.com/megantaylor.co    

WEBSITE: http://megantaylor.co  

FACEBOOK: http://facebook.com/megantaylor.co  

EPISODE RESOURCES

THE COPY TEMPLATE SHOP BLACK FRIDAY 2021 SALE IS COMING! SIGN UP FOR THE WAITLIST NOW: https://copytemplateshop.com/blackfriday/

This one thing could be running your copy. In this episode, I’ll be talking about empty copy, how damaging it can be for your business, and how you can recognize it. This can be a tricky thing to catch, but I have some tips and tricks so you can eradicate it from your messaging.

Unfortunately, empty copy is more prevalent than we think! And truthfully, it can be really damaging to our businesses and cause us to lose out on getting the message across to our audience.

Here are a few topics I cover:

• What is Empty Copy?
• How to Know When You’re Using Empty Copy?
• Common Mistakes Causing Empty Copy
• Examining Your Messaging and Eliminating Empty Copy
• Crowd-Sourced Overused Terms

I hope that this episode inspires you to really examine your messaging and identify any words you’re using that could be confusing your audience. From there, you can clarify what you REALLY want to say to your audience and make your messaging that much stronger.

If you’ve enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me @megantaylor.co

CONNECT WITH MEGAN

INSTAGRAM: http://www.instagram.com/megantaylor.co  

WEBSITE: http://megantaylor.co 

FACEBOOK: http://facebook.com/megantaylor.co 

EPISODE RESOURCES

THE COPY TEMPLATE SHOP: https://copytemplateshop.com/

In this episode, I’ll be covering how you can convey the transformation you deliver to your clients through your messaging, as well as the importance this knowledge can have for your business. 

Not everyone believes that they actually have a transformation that they’re helping their clients achieve. But the truth is that even ambiguous industries supply their clients with some major transformation on a deeper level that sparks emotion and is so important to zero in on.

Here are a few topics I cover:

• What If I Don’t Deliver a “Transformation”?
• Understanding the TRUE Transformation You Deliver
• Deliverables and Outcomes vs. Transformation
• Sourcing Information From Your Clients

I hope that this episode inspires you to figure out what transformation you’re facilitating for your clients. And beyond that, I hope it helps you understand how to convey this information in your messaging so that you can truly speak to those looking to achieve the transformation your offer will spur.

If you’ve enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me @megantaylor.co

CONNECT WITH MEGAN

INSTAGRAM: http://www.instagram.com/megantaylor.co 

WEBSITE: http://megantaylor.co 

FACEBOOK: http://facebook.com/megantaylor.co 

EPISODE RESOURCES

THE COPY TEMPLATE SHOP: https://copytemplateshop.com

EP #27 - Why We NEED to Talk About Problems in Sales Copy: https://megantaylor.co/blog/client-problems-26/ 

In this episode, I’ll be covering why, contrary to popular belief, pain points are STILL important to address in your sales copy.  There are many people who think avoiding pain points is the recipe for success, but I believe it’s imperative to cover them in your copy.

Connection-driven copy is what will convert readers into customers, and effectively covering pain points in your copy can really help you achieve this. I’m making a case for weaving empathy into pain points in your copy in order to build trust with your audience.

Here are a few topics I cover:

• Addressing Pain Points Correctly
• Heaven vs. Hell Messaging
• Thinking of Pain Points as Salt
• Problems vs. Pain Points
• Using Empathy Surrounding Pain Points

I hope that this episode provides insight into why it’s so important to cover the pain points of your customers in your sales copy. Ignoring these is a huge mistake. And without addressing pain points, you’ll miss out on building trust with your audience. This can leave them feeling unheard and unseen.

If you’ve enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me @megantaylor.co

CONNECT WITH MEGAN

INSTAGRAM: http://www.instagram.com/megantaylor.co 

WEBSITE: http://megantaylor.co 

FACEBOOK: http://facebook.com/megantaylor.co 

EPISODE RESOURCES

THE COPY TEMPLATE SHOP: copytemplateshop.com

A SIMPLE MARKETING PRINCIPLE THAT WILL DOUBLE YOUR SALES: https://caitlinbacher.com/blog/27-a-simple-marketing-principle-that-will-double-your-sales-transcript/