In this episode, we’re going to talk all about the features section of the sales page! You shouldn’t present your offer like an ingredients list. Instead, we want to communicate to the reader WHAT your offer is and HOW it's a solution to their problem. Give them details on how the offer will deliver the transformation they’re looking for if you want to boost conversions.

Here are a few points I cover:

• Why you can’t just present your offer as a list
• What will happen if you overlook this section?
• How to identify the value of your offer
• A simple copy trick to boost this section for more conversions

I hope this episode helps you gain a better understanding as to why the feature section on your sales page is so important, and the different ways you can use details to communicate the value your offer provides.

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